Facebook&Instagram
(WSQ Social Media Marketing)

COURSE DURATION:
2 days, 8:30am - 5:30pm

COURSE OBJECTIVE
This module equips learners with necessary knowledge and skill to recognise the marketing opportunities, to plan, execute and optimise marketing campaigns on social media platforms.

COURSE CONTENT
In this course, you will learn how to plan and run effective ads campaigns on Facebook and Instagram using Facebook Ads Manager.

*Section 1*: Choose suitable social media platform, Facebook page for business, Instagram, Matrices to monitor.

*Section.2*: Engaging Customers on Social Media Platforms - Do and Don’ts on Facebook and Instagram, understand Sales Funnel, Create Facebook, Create Instagram and link, manage Facebook Insights, Facebook Business Ads Manager

*Section 3*: Content Workflow and Guidelines - Copyright and intellectual guidelines, Call To Action, Content planner, Responding on social media

*Section 4*: Campaign Measurement and Optimization - Social Media Marketing Tools, Hands-on with Hootsuite, Facebook Pixel, Standard Events and Custom Conversions, Facebook Audience and Targets, A/B Testing in Ads Manager, Facebook Tracking and Reporting

*Section 5*: Content Planning and Creation - Audience Fit, create text-based and multimedia based content, content plan, a content calendar

*Section 6:* Content Publishing - Plug-ins, Blog and post, Content posting and updating

Section 7: Content Promotion - Digital Marketing Funnel, Marketing Messages ideas, Landing Page

Section 8: Data and Analytics - Performance metrics and data, generating reports, how to improve

WHO SHOULD ATTEND
1-Business owners and entrepreneurs who wish to have a better understanding of Social Marketing
2-Aspiring entrepreneurs who wish to start their own business
3-Digital marketers who wish to learn how to do marketing using social media
4-Working professionals who are looking for a career change to the digital marketing industry
5-The people who prepare from future to tap on for the Social Marketing

ENTRY REQUIREMENT:
1-Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5
2-Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate
3-A minimum of one year of employment experience (preferably in sales and marketing) Internet and social media savvy (in personal use)

ASSESSMENT
Written Assessment – short answered question Portfolio Oral Interview
CERTIFICATION-
You will receive a Statement of Attainment from Skills Future Singapore after you pass the assessment.

COURSE FEE AFTER FUNDING (Inclusive of gst)：

#- $156.40 - SME company-sponsored and Singaporean aged >40

#-$284.4 - NON-SME company-sponsored and Singaporean aged below 40

#-$556.40-Full Course fee before funding

COURSE FEE AFTER FUNDING ABLE TO CLAIM FROM-

- Skills Future Credit eligible for Singaporean aged 25 and above.
- Singaporean aged 17 to 30 may use PSEA (Post-Secondary Education Account) for fee payment.( (Please Call PSEA Hotline 62600777 to check your balance)

ABSENTEE PAYROLL-
company-sponsored SME and NON- SME cap to$7.5 to $10/hr*

Please ake note that
All WSS training allowance, WSQ funding, SRP absentee payroll, regulatory online approval are subject to eligibility (terms & condition apply)

NEXT SCHEDULE AVAILABLE-
-17-18 Dec (Thu/Fri) (BM)
-23&30 Dec (Wed/Wed)(BM)
-28-29 Dec (Mon/Tue) (BM)
-9&10 Jan (Sat/Sun)- (JURONG)
-4-5 Feb (Thu/Fri) (BM)
-6-7 Feb (Sat/Sun)-(JURONG)
-25-26 Feb (Thu/Fri)(BM)

COURSE REGISTRATION-
Please go online for registration by clicking the link: http://bit.ly/NV200Form

For enquiry and registration, please contact Ms Edith at 9830 7659 or Ms Lin at 91143867
or email us at bnZ0cmFpbmluZyB8IG5hbnlhbmd2YWxsZXkgISBjb20=