

# Event Details

- **Event Name**: Customer Segmentation: Storytelling for the New Buyer Personas 
- **Event Start and End Date**: Wed, 22 Jul, 2020 at 08:00 pm – Wed, 22 Jul, 2020 at 09:00 pm
- **Event Description**: Do we truly understand customer segmentation? Do we grasp how segmentation has fundamentally changed with the changing personas in the marketplace? Can we measure the value of customer segmentation in digital marketing attribution models? In this webinar you'll hear from a seasoned product marketing expert on how to reimagine customer segmentation in the modern era. You'll learn about ways to craft your story to appeal to various types of personas. Our speaker will describe examples of building touchpoints across the customer journey to learn and even predict persona behavior using digital marketing technology.Key Takeaways:Measuring the value of customer segmentation in digital marketing attributionStorytelling for new buyer personas in the modern eraPredictive analytics tools to increase ROI across the customer journeyBuilding marketing impact through influencers and communitiesAbout the Speaker Irshad Raihan is Director of Product Marketing at Red Hat Cloud Storage &amp; Data Services responsible for strategy thought leadership and Go-To-Market execution. He specializes in digital demand generation data-driven marketing and marketing campaign execution for global enterprise teams. Previously he held senior product marketing and product management positions at HPE and IBM for Big Data and Data Management products. Irshad holds an MBA from Carnegie Mellon University and a Masters in Computer Science from Clemson University. He is based in Northern California and is an avid cyclist. 
- **Event URL**: https://allevents.in/online/customer-segmentation-storytelling-for-the-new-buyer-personas-tickets/80001161995812
- **Event Categories**: business, webinar, workshops, virtual
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: http://facebook.com/80001161995812
- **Ticket Price Range**: min: 0, max: 0, currency: INR

## Event venue details

- **city**: Online
- **state**: 0
- **country**: 0
- **location**: Online
- **lat**: 0
- **long**: 0
- **full address**: Online

## Event Organizer details

- **affiliate_id**: 8
- **organizer**: Institute of Product Leadership (https://allevents.in/org/institute-of-product-leadership/2113511)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn2.allevents.in/thumbs/thumb5f167a0910130.jpg
- **Alt text**: thumbnail
  - **Image URL**: https://cdn2.allevents.in/thumbs/thumb5f1679ea833af.jpg

## FAQs

- **Q**: When is the event happening?
  - **A:** Wed, 22 Jul, 2020 at 08:00 pm
- **Q**: Where is the event happening?
  - **A:** Online
- **Q**: Is this an online event?
  - **A:** Yes, this is an online event.
- **Q**: What is the ticket price?
  - **A:** starting from 0 up to 0 INR
- **Q**: Who is organizing the event?
  - **A:** Institute of Product Leadership
- **Q**: What type of event is this?
  - **A:** business, webinar, workshops, virtual
- **Q**: Where can I find ticket details about Customer Segmentation: Storytelling for the New Buyer Personas  ?
  - **A:** You can find ticket details about this event on AllEvents.

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