In this webinar we will walk through the steps of digital marketing plan creation. As part of this we will focus on:
- setting goals that lead to desired results for your business
- understanding your customer segments
- assessing the current effectiveness of your digital properties (website, social media, etc)
- assessing competitive position
These activities will support building a Digital Marketing Plan that delivers results. We’ll review different templates you can use to complete your plan.
Ms. Henderson is a resident of Wayne, NJ where she is a member of the North Jersey Chamber of Commerce and serves as a volunteer for Passaic County CASA (Court Appointed Special Advocate). Ms. Henderson is also an active member of the New Jersey Association of Women Business Owners (NJAWBO) where she was recently elected Vice President of Marketing for this statewide organization. Cecelia Henderson attended Georgetown Visitation Preparatory School in Washington and obtained a BA in Economics from Barnard College. Ms. Henderson worked as an analyst/research assistant for the American Institutes for Research in Washington DC, a company that evaluated the performance of federally funded programs in the area of social science and defense. Ms. Henderson then returned to school receiving an MBA from Columbia Business School with a concentration in Marketing and General Management.
Cost to attend: FREE
You will be sent access information to the webinar in a separate email.
You can cancel your ticket(s) to our webinar 24 hours prior to the scheduled webinar date through Eventbrite or by requesting in writing to cm5zYmRjIHwgYnVzaW5lc3MgISBydXRnZXJzICEgZWR1. We cannot honor or refund any request once the event has aired. However, we can issue an internal credit to be used to attend the webinar at a later date and you will be offered 1 year to redeem this credit. Please contact us at cm5zYmRjIHwgYnVzaW5lc3MgISBydXRnZXJzICEgZWR1 to add you to the selected webinar at that time.
Any tickets purchased that results in a "No Show" to the webinar will NOT be refunded. By not showing up for the webinar you have forfeited money paid and previous internal credit offered.
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