About the Author
Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics at Duke University, is a founding member of the Center for Advanced Hindsight. He is the author of Payoff and the New York Times bestsellers Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty.
Who Should Read “Payoff” and Why?
To be successful, you have to persist.
Hence to achieve results, you have to be highly motivated.
“Payoff” explains the meaning and roots of motivation, as well as which motivation-inducing tools it is best to use.
After reading it, you will feel enlightened, you will finally understand yourself more, and you will know what to do the next time you face a lack of motivation.
We believe that this book is an excellent read for all people who have a problem with persisting in what they do or having a problem finding what they want to do.
Today, many people work jobs they do not enjoy working.
They are looking at their professions as a way to make ends meet, and are unmotivated to become the best workers they can be.
Motivation, however, is the only thing that can keep you stick to your routine of going to work every day, year after year, without ending up extremely unhappy.
Tickets for Book Review & Discussion : Payoff can be booked here.
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