

# Event Details

- **Event Name**: What Advertising Techniques Increase Stated Preference for Microtransit
- **Event Start and End Date**: Fri, 23 Jan, 2026 at 02:30 pm – Fri, 23 Jan, 2026 at 03:30 pm
- **Event Description**: Part of the UNO Economics Seminar Series.  This research seminar runs from 2:30PM-3:30PM.  Appetizers at Inner Rail afterwards.About this EventAbstract:Microtransit is a form of responsive transit options (e.g., vans, minibuses) that connect transit customers to the main components of the network (e.g., scheduled bus lines, rail). The promise of microtransit in the United States and Canada is that it could connect otherwise disconnected parts of the city (e.g., low density suburbs) to the transit network thereby expanding the transit user base. However, expanding the user base to areas (and people) that traditionally have had a low propensity to use transit involves more than a connecting to the system: It requires effective advertising. We have ran a randomized trial testing the effectiveness of social and personal financial advertising messages. We find that while both are more effective than a baseline ad, the personal financial advertising message is the most effective. To do this, we have expanded the statistical technique proposed in Smith &amp; Wooten (2023) and Smith &amp; Wooten (2024) such that it can be used with survey data with censoring on both the top and bottom box, a common problem in Likert scale data.Agenda?: 02:30 PM - 03:30 PMSeminarHost:  Ben O. Smith?: 04:00 PMAppetizers and discussion at Inner Rail Host: Economics DepartmentInfo: To further the goal of having a social discussion, the Department will buy the first round of appetizers at Inner Rail at 4:00PM
- **Event URL**: https://allevents.in/omaha/what-advertising-techniques-increase-stated-preference-for-microtransit/100001757497114179
- **Event Categories**: workshops
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fwhat-advertising-techniques-increase-stated-preference-for-microtransit-tickets-1757497114179
- **Ticket Price Range**: min: 0, max: 0, currency: USD

## Event venue details

- **city**: Omaha
- **state**: NE
- **country**: United States
- **location**: 6708 Pine St room 117
- **lat**: 41.2442338
- **long**: -96.0153785
- **full address**: 6708 Pine St room 117, 6708 Pine Street, Omaha, United States

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: University of Nebraska Omaha Economics (https://allevents.in/org/university-of-nebraska-omaha-economics/21361075)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/111df61b1f63fd7b028dbb999e5b71a2f3ee01b9745133fdffbb9ed66e45b943-rimg-w1200-h600-dc787877-gmir.jpg?v=1760457654
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/c936e3f8f9b63f311ac56ebf62eab2ffa3f0f79efa6ef23ac7b062727236f047-rimg-w400-h400-dc7b7b78-gmir.jpg?v=1760457654

## FAQs

- **Q**: When is the event happening?
  - **A:** Fri, 23 Jan, 2026 at 02:30 pm
- **Q**: Where is the event happening?
  - **A:** 6708 Pine St room 117, 6708 Pine Street, Omaha, United States
- **Q**: What is the ticket price?
  - **A:** starting from 0 up to 0 USD
- **Q**: Who is organizing the event?
  - **A:** University of Nebraska Omaha Economics
- **Q**: What type of event is this?
  - **A:** workshops
- **Q**: Where can I find ticket details about What Advertising Techniques Increase Stated Preference for Microtransit ?
  - **A:** You can find ticket details about this event on AllEvents.

## Structured Data (JSON-LD)

```json
[
    {
        "@context": "https://schema.org",
        "@type": "Event",
        "name": "What Advertising Techniques Increase Stated Preference for Microtransit",
        "image": "https://cdn-az.allevents.in/events7/banners/111df61b1f63fd7b028dbb999e5b71a2f3ee01b9745133fdffbb9ed66e45b943-rimg-w1200-h600-dc787877-gmir.jpg?v=1760457654",
        "startDate": "2026-01-23",
        "endDate": "2026-01-23",
        "url": "https://allevents.in/omaha/what-advertising-techniques-increase-stated-preference-for-microtransit/100001757497114179",
        "location": {
            "@type": "Place",
            "name": "6708 Pine St room 117",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "6708 Pine Street",
                "postalCode": "68106",
                "addressLocality": "Omaha",
                "addressRegion": "NE",
                "addressCountry": "US"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "41.2442338",
                "longitude": "-96.0153785"
            }
        },
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "description": "Part of the UNO Economics Seminar Series.  This research seminar runs from 2:30PM-3:30PM.  Appetizers at Inner Rail afterwards.",
        "offers": [
            {
                "@type": "AggregateOffer",
                "availability": "https://schema.org/InStock",
                "priceCurrency": "USD",
                "availabilityStarts": "2026-03-31",
                "availabilityEnds": "2026-01-23",
                "validFrom": "2026-03-31",
                "lowPrice": "0.00",
                "highPrice": "0.00",
                "price": "0.00",
                "url": "https://allevents.in/omaha/what-advertising-techniques-increase-stated-preference-for-microtransit/100001757497114179"
            },
            {
                "@type": "Offer",
                "availability": "https://schema.org/InStock",
                "priceCurrency": "USD",
                "availabilityStarts": "2026-03-31",
                "availabilityEnds": "",
                "validFrom": "2026-03-31",
                "url": "https://allevents.in/omaha/what-advertising-techniques-increase-stated-preference-for-microtransit/100001757497114179",
                "price": 0,
                "name": "General Admission"
            }
        ],
        "organizer": [
            {
                "@type": "Organization",
                "name": "University of Nebraska Omaha Economics",
                "url": "https://allevents.in/org/university-of-nebraska-omaha-economics/21361075",
                "description": "The University of Nebraska Omaha's Economics Department offers undergraduate and graduate degrees in Economics and Analytics.  Our applied programs prepare students for careers in business/data analytics, banking, logistics, and many other fields.  Moreover, as an Economics department at an urban university, we collaborate with industry partners through the Experiential Learning through Partnership, engaged with the K-12 community through our Center for Economic Education, and train the Omaha community through our Data Literacy Micro Credential program.  Finally, we are one of the premier research units at UNO housing multiple journal editors and the university's first emanant scholar. "
            }
        ]
    }
]
```