# Event Details - **Event Name**: Marketing to the New Cultural Mix - **Event Start and End Date**: Wed, 13 May, 2026 at 11:30 am – Wed, 13 May, 2026 at 01:00 pm (-05:00) - **Event Description**: America’s consumer landscape is shifting faster than ever, and traditional demographic-based marketing no longer guarantees success.About this EventToday’s most effective brands are embracing cultural fluidity, lifestyle-based segmentation, and micro-communities to connect with audiences in meaningful ways.This session will challenge outdated assumptions about race, ethnicity, and generational marketing—offering cutting-edge insights into the rise of subcultures, digital-first identities, and values-driven consumption. Learn how to future-proof your marketing strategy by navigating the new cultural mix without relying on traditional DEI frameworks and avoiding the pitfalls of polarization.You’ll leave with:A deep understanding of how cultural identities are evolving and what this means for marketersStrategies for post-demographic targeting that go beyond age, race, and locationInsights on consumer communities shaping today’s most powerful trendsA framework for authentic marketing that avoids political pitfallsExamples of brands winning in this new cultural landscapeIf you’re looking for the latest thinking on how to engage today’s diverse and dynamic consumers, this session is a must-attend.Susan Saurage-Altenloh, PhDFor more than 30 years, Fortune 500 companies have turned to Dr. Susan Saurage-Altenloh for answers about consumer and business-to-business marketing. Founder and Chief Insights Officer of Saurage Research, she has facilitated almost 18,000 qualitative sessions and managed thousands of quantitative and hybrid studies to help clients understand issues crucial to their success. The firm, which stays on the early adoption curve of new techniques and methodologies, has won numerous regional and national awards for its unique approach to uncovering data and helping marketers transform insights into big ideas. Susan has gathered actionable data for a client list that includes nationally known healthcare systems, large manufacturers and refineries, prominent financial institutions, municipal and national governmental agencies, and advertising / marketing firms. Most of these information-gathering efforts included insight from consumers, CEOs, influential opinion-leaders, or major employers. Susan’s firm has developed special expertise in research issues related to environment, legislative, industrial, academic institutions, health care, municipal infrastructure, and marketing strategy. With a rare talent for combining an insider’s understanding with an outsider’s fresh perspective, Dr. Susan is in constant demand across the country as a research strategist, judge, and presenter. She regularly appears in videos, webinarsm and podcasts as an expert in market information and research trends.Susan earned her PhD in Marketing and her Masters in Analytics from Capella University. Prior to these degrees, Susan earned her MBA at The University of Texas at Austin and her BBA at Houston Christian University. For fun, Dr. Susan spends time in the gym with weights or in the kitchen playing chef. Agenda11:30 - 12PM Arrival and Networking12PM - 1PM Presentation (Lunch is included) - **Event URL**: https://allevents.in/oklahoma-city/marketing-to-the-new-cultural-mix/100001987347596158 - **Event Categories**: business, sports, contests, food-drinks, health-wellness - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 36.77, currency: USD ## Event venue details - **city**: Oklahoma City - **state**: OK - **country**: United States - **location**: Central Oklahoma Homebuilder's Association - **lat**: 35.5651005 - **long**: -97.50768869999999 - **full address**: Central Oklahoma Homebuilder's Association, 420 E. Britton Road, Oklahoma City, United States ## Event gallery - **Alt text**: Marketing to the New Cultural Mix - **Image URL**: https://cdn-az.allevents.in/events6/banners/764c52e3648392737ea3de3e76aec126a8a0095f50616c957ba1eee81bf54af6-rimg-w1200-h600-dc048d94-gmir.jpg?v=1776285335 ## FAQs - **Q**: When and where is Marketing to the New Cultural Mix being held? - **A:** Marketing to the New Cultural Mix takes place on Wed, 13 May, 2026 at 11:30 am to Wed, 13 May, 2026 at 01:00 pm at Central Oklahoma Homebuilder's Association, 420 E. Britton Road, Oklahoma City, United States. - **Q**: How much do tickets cost for Marketing to the New Cultural Mix? - **A:** Tickets for Marketing to the New Cultural Mix are priced at USD 37 per person. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityAAF Oklahoma MemberFreeAvailableNon-MemberUSD 37 + USD 4 fee + USD 3 taxAvailableNon-Member StudentUSD 25 + USD 3 fee + USD 2 taxAvailable - **Q**: Who is organizing Marketing to the New Cultural Mix? - **A:** Marketing to the New Cultural Mix is organized by Oklahoma City Advertising Club. - **Q**: Who is this event for? Is it right for me? - **A:** Marketing to the New Cultural Mix is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Oklahoma City, this event is thoughtfully curated to deliver a standout experience worth every moment. If Marketing to the New Cultural Mix sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Marketing to the New Cultural Mix", "image": "https://cdn-az.allevents.in/events6/banners/764c52e3648392737ea3de3e76aec126a8a0095f50616c957ba1eee81bf54af6-rimg-w1200-h600-dc048d94-gmir.jpg?v=1776285335", "startDate": "2026-05-13T11:30:00-05:00", "endDate": "2026-05-13T13:00:00-05:00", "url": "https://allevents.in/oklahoma-city/marketing-to-the-new-cultural-mix/100001987347596158", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "Central Oklahoma Homebuilder's Association", "address": { "@type": "PostalAddress", "streetAddress": "420 E. 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We are theoldest, continuously active business organizationin OKC. Our club was formed in 1907 — a few months before statehood. There were no other civic clubs, so our social luncheon-meeting format attracted city business leaders and the few advertising professionals. Notable such as: E.K. Gaylord and John A. Brown attended club luncheons in the early years.Becoming a Public ServiceThe roaring 20s brought an element of unethical advertising to the growing city. The Ad Club acted quickly by forming a watchdog committee — which later became theBetter Business Bureau. Later, we sponsored activities to lift community’ spirits which had been dampened by The Depression. Ourclub promoted causesas the Red Cross, United Way, and Safety Council. We later recognized these effort through the creation of the Distinguished Service and Silver Medal awards — still given annually today.Promoting Industry ExcellenceIn 1958, we held ourfirst excellence in advertising awardsin the form of a Direct Mail Advertising competition. In 1968, it was replaced by the American Advertising Association Awards (ADDYs).In the mid-60s, our clubstarted giving scholarshipsfor students majoring in advertising — at colleges and universities offering advertising degrees. Now, the primary goal of our club is promoting educational opportunities in advertising.Our Continuing TraditionThe OKC Ad Club’s tradition of service to the industry and the community continues as ourmembers reach new heightsthrough education and professional opportunities." } ] } ] ```