You know you have a unique product, service or business idea, but how do you clearly get your message across and inspire action? Delivering a compelling story will open doors for you that you never thought existed in the first place.
In this hands-on workshop, you'll learn to use stories as an effective tool to capture the attention and interest of your audience and sell yourself and your idea. You'll learn to use storytelling principles to create compelling biographies, explain complex projects and deliver professional presentations to peers, customers, managers, employees, partners, fans and supporters.
By the end of the session, you’ll have learned effective skills for getting people excited about you, your projects and business.
9am - 11am: Group session
11:10am - 12pm: Individual sessions
This workshop is for:Entrepreneurs, job seekers, business leaders, public speakers, teachers, marketers, advertisers, PR professionals, creative professionals, or freelancers who want to grab attention, engage their audience and communicate their value.
What you'll learn
Understanding what your audience cares most about
Effectively crafting the story of your idea/business/project
Selling the core benefits of your idea/business/project
Driving action from your audience
No prior marketing or branding knowledge required - enthusiasm and creativity is all you need!
There's something for every professional
Who’s behind the workshop?
G. Kofi Annan is a creative communicator and keynote speaker with over a decade of experience connecting people and brands. He has hands-on experience gathering customer insights and transforming them into brand experiences that resonate with audiences of all types. As a team leader and strategic collaborator, Kofi frequently works with multi-disciplinary teams of various sizes. He has helped clients such as PUMA, Pfizer, and Mercedes Benz design, launch, and grow campaigns both domestically and globally. Kofi's work was profiled in the book "Secrets of Social Media Marketing" and he has been featured and quoted in Entrepreneur Magazine, the Wall Street Journal, and the LA Times among others.
During this workshop, Kofi will draw from his years of experience to help attendees leverage a proven marketing structure that anyone can use and benefit from.
This will be a small group session so we are relying on everyone to attend and contribute. We know things happen though. If you register and find out you can't make it you may transfer your registration once to another individual from your organization to take your place. Please notify us by emailing aW5mbyB8IGFubmFuc2kgISBjb20=
at least 2 days prior to the scheduled workshop.
|Ticket Information ||Ticket Price |
| Regular (group session) || USD 65|
| One-on-One session || USD 15|