About this course
Learn best practices when writing across the entire digital ecosystem. In order to swim in today’s job market, it pays to know how to write across every marketing channel. Differentiate your brand by specializing in websites, emails, UI copy, social and video. Not only does it make you more valuable to your team, it also opens you up to even more job opportunities.This 10-week course is an opportunity to learn best practices. You’ll walk away having a better understanding of the digital ecosystem and how to write across it in a consistent voice and tone. Both play a huge role in a brand’s overall user experience so understanding how to execute a singular voice across all assets is equally as important as knowing what words go where. Each class includes an Adlab creative session.
Course is overed at Pan Theater: 59 seconds from the Ogawa BART ticket gate.
Week 2Design Basics / Ad ReviewsWhat makes a good ad.
Week 3Headlines / TaglinesWeek 4Branding Basics / Positioning
Week 5Print Ads
Week 6Digital Ads
Week 7Landing Pages / Email
Week 8Social Media / Blogging
Week 9VideoWeek 10Review and Portfolio Review
|Ticket Information ||Ticket Price |
| Early Bird || USD 949|