

# Event Details

- **Event Name**: 2026 Super Bowl Ad Review
- **Event Start and End Date**: Tue, 10 Feb, 2026 at 05:30 pm – Tue, 10 Feb, 2026 at 08:30 pm
- **Event Description**: Join the KACC-West for one of our most popular traditions—the Super Bowl Ad Review with Tim Calkins,  Kellogg Clinical Marketing Professor.About this Event  https://cdn-az.allevents.in/events1/banners/90a31970-f47e-11f0-b1e4-475f0e34b788-rimg-w1200-h456-dc482582-gmir.jpg Kellogg Super Bowl Ad ReviewTime: Tuesday, February 10, 2026, 5:30 pm – 8:15 pmRegistration, Wine and Hors d'œuvres begins at 5:30pm; Program starts at 6:30pmLocation: The Drake Oak Brook, Autograph Collection, Oak Brook, IL 60523Cost: $30 pre-registration ($35 at door, cash only)Registration: RSVP online only (RSVP cutoff – February 10, 2026)Speaker: Tim Calkins, Kellogg Clinical Professor of Marketing, Associate Chair of the Marketing DepartmentPlease join the Kellogg Alumni Club of Chicago-West as we welcome Tim Calkins, Kellogg Clinical Professor of Marketing, for a KACC-W tradition. Professor Calkins will present one of the most popular Kellogg programs: the Super Bowl Ad Review.Marketers are gearing up for the biggest night in advertising: the Super Bowl. The stakes are high with advertisers paying a reported $8 million for a 30-second spot during the  upcoming 2026 big game. After the Super Bowl, Kellogg’s widely respected marketing professor, Tim Calkins, will apply the strategic ADPLAN framework to evaluate an ad’s ability to build its brand against six critical criteria: Attention, Distinction, Positioning, Linkage, Amplification, and Net Equity. Prof. Calkins will discuss the ads, the trends, and what makes for a successful advertisement in the Super Bowl.Speaker BioTim Calkins helps people and organizations build strong brands. He is an award-winning marketing professor, author, speaker, and consultant.He is Associate Chair of the Marketing Department and Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management. He teaches courses including Marketing Strategy, Biomedical Marketing and Strategic Marketing Decisions.Tim is a prolific author. His latest book, How to Wash a Chicken – Mastering the Business Presentation (Page Two, 2018), was named Top Business Book by the IndieReader Discovery Awards, and received the Gold Prize for Business and Economics from the Foreword Indie Book of the Year Awards.Tim also wrote Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (Palgrave Macmillan, 2012). Earlier, Tim wrote Breakthrough Marketing Plans (Palgrave Macmillan, 2012 and 2008).Tim has received numerous awards for his teaching. He won the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at Kellogg, in 2006 and 2013, making him one of a small number of people to have won it twice. He was a finalist again in 2022 and 2023. In 2018, he received the Top Professor Award from Germany’s Kellogg-WHU Executive MBA Program. He received the Sidney J. Levy Teaching Award in 2008 and 2022. In 2016, Poets &amp; Quants included him on its list “Favorite MBA Professors.”Tim maintains a blog on brand strategy: Building Strong Brands. Inc. included the blog on its list of “Six Blogs That Can Teach You More Than an MBA.” You can find the blog at www.timcalkins.com.In addition to teaching at Kellogg, Tim works with major corporations on strategy and branding issues. His recent clients include Abbott, Amgen, and Novo Nordisk.Tim began his career at the consulting firm Booz Allen and Hamilton. He joined the marketing team at Kraft Foods in 1991. During his almost 11 years at Kraft, he led brands including Miracle Whip, Taco Bell, Parkay and DiGiorno. He was responsible for the launch of more than two dozen new products.He received his BA from Yale and his MBA from Harvard.Our SponsorDear Kellogg School of Management Alumni,Republic Bank of Chicago is pleased to host another Super Bowl Advertising Review featuring Professor Tim Calkins on February 10. We hope you can join us for what is always a very insightful and entertaining look at the efforts of those organizations who leverage the "Big Game" for its immense reach.Republic Bank proudly celebrated its 60th year of serving Chicagoland in 2024. Our commitment to the businesses and individuals throughout our communities, as well as strong partnerships like the one we have with the Kellogg School of Management, have positioned Republic Bank for continued growth and future success.Regards,Thomas L. Bugielski, President &amp; CEO  https://cdn-az.allevents.in/events6/banners/90cd84d0-f47e-11f0-b1e4-475f0e34b788-rimg-w579-h740-dc1f2d14-gmir.jpg   https://cdn-az.allevents.in/events8/banners/90f99de0-f47e-11f0-a0d9-23f031643b6b-rimg-w1200-h248-dcffffff-gmir.jpg Agenda?: 05:30 PM - 06:30 PMRegistration, Wine and Hors d'œuvres?: 06:30 PM - 08:00 PMProgram
- **Event URL**: https://allevents.in/oak-brook/2026-super-bowl-ad-review/100001980679067409
- **Event Categories**: super-bowl, art, literary-art, nonprofit, business, sports, workshops
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2F2026-super-bowl-ad-review-tickets-1980679067409
- **Ticket Price Range**: min: 33.85, max: 33.85, currency: USD

## Event venue details

- **city**: Oak Brook
- **state**: IL
- **country**: United States
- **location**: The Drake Oak Brook, Autograph Collection
- **lat**: 41.84514059999999
- **long**: -87.9278004
- **full address**: The Drake Oak Brook, Autograph Collection, 2301 York Road, Oak Brook, United States

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: KACC-West (https://allevents.in/org/kacc-west/17638812)

## Event gallery

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- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/8f91b736b7e4f10e7d840cbdc5dbd6de23aaab88b20574ae2e39eaa33f433608-rimg-w400-h400-dcfefefe-gmir.jpg?v=1768748547

## FAQs

- **Q**: When is the event happening?
  - **A:** Tue, 10 Feb, 2026 at 05:30 pm
- **Q**: Where is the event happening?
  - **A:** The Drake Oak Brook, Autograph Collection, 2301 York Road, Oak Brook, United States
- **Q**: What is the ticket price?
  - **A:** starting from 33.85 up to 33.85 USD
- **Q**: Who is organizing the event?
  - **A:** KACC-West
- **Q**: What type of event is this?
  - **A:** super-bowl, art, literary-art, nonprofit, business, sports, workshops
- **Q**: Where can I find ticket details about 2026 Super Bowl Ad Review ?
  - **A:** You can find ticket details about this event on AllEvents.

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