

# Event Details

- **Event Name**: SearchNorwichXL
- **Event Start and End Date**: Thu, 24 Sep, 2026 at 11:30 am – Thu, 24 Sep, 2026 at 05:00 pm (+01:00)
- **Event Description**: Where East meets best. A one-day SEO conference with world-class speakers at the historic Maddermarket Theatre in Norwich.About this EventWelcome to SearchNorwichXL!SearchNorwichXL is the expansion from the region's longest-running search marketing meetup into an unforgettable one-day conference.We're very excited to welcome some of the best SEO speakers in the world and more than 200 enthusiastic search professionals to Norwich's historic Maddermarket Theatre.  https://cdn-az.allevents.in/events4/banners/e3b98fa0-2772-11f1-96d6-b101af5a0325-rimg-w1200-h646-dcffc5ff-gmir.jpg LearnSearchNorwichXL will feature 12 of the very best SEO experts from companies such as Google, Shopify and Wise.Across 8 talks and a panel of 4 experts, the conference will cover a range of topics including AI search optimisation, technical SEO for Shopify, how Google's index actually works, and multimodal search.  https://cdn-az.allevents.in/events8/banners/e3f0f350-2772-11f1-b24a-29e1eb4e9691-rimg-w1200-h600-dcffc5ff-gmir.jpg MeetMaking new connections and networking is always a key part of a good conference experience and SearchNorwichXL is no exception. Attendees can network in an open, inclusive setting full of friendly faces, industry veterans and future collaborators.  https://cdn-az.allevents.in/events9/banners/e41f7d60-2772-11f1-96d6-b101af5a0325-rimg-w1200-h600-dcffc5ff-gmir.jpg ShareWith over 200 attendees, there will opportunities to swap tips, stories and ideas with friends both old and new. Plus we encourage everyone to share their SearchNorwichXL experience on social media.  https://cdn-az.allevents.in/events5/banners/e453acc0-2772-11f1-96d6-b101af5a0325-rimg-w1200-h600-dcffc5ff-gmir.jpg Agenda🕑: 10:00 AM - 11:30 AMRegistrationInfo: Registration opens for attendees to get their name badges, lanyards and some coffee.🕑: 11:30 AM - 11:45 AMWelcomeHost: Jack Chambers-Ward🕑: 11:45 AM - 12:05 PMTBCHost: Arnout Hellemans🕑: 12:05 PM - 12:25 PMFrom rankings to recognition: Discoverability in a multi-platform search worldHost: Bengü Sarıca DinçerInfo: Search has evolved into a multi-platform discovery ecosystem. Being “everywhere” sounds like the solution, yet many brands with massive visibility still struggle to be found, understood, or remembered. This talk will break down how discoverability actually works in today’s fragmented search landscape, where most strategies break down, and how to tell whether your visibility is producing real impact, or just nice-looking dashboards.🕑: 12:25 PM - 12:45 PMWhat AI Knows About You (and how to fix it)Host: Dixon JonesInfo: As AI prompts become more prolific, most SEOs started looking for clicks that were never going to materialize and then looked to get cited in every relevant AI LLM response. But it turns out this is not the place to start. You first need to focus on accuracy, then content, then reach... before you will see any response in your prompt tracking.🕑: 12:45 PM - 01:00 PMFirst break🕑: 01:00 PM - 01:20 PMCatching technical SEO regressions and rendering disasters in CI for ShopifyHost: Estela FrancoInfo: One of the elephants in the room for our industry is that most SEO testing still happens in production. At best, we may have a pre-prod environment. But because SEO validation is typically siloed from engineering, we often rely on luck to catch issues before they go live. This session reframes SEO from a reactive checklist into a system of automated SEO guardrails. Learn how to simulate Googlebot-like rendering within a CI/CD workflow to catch regressions and block the build before it ships. Stop testing in production. Start shipping with confidence.🕑: 01:20 PM - 01:40 PMBeyond the query: how emotional brand signals influence clicks and conversionsHost: Giulia PanozzoInfo: In this session, Giulia shares the results of a study exploring whether people’s nervous systems react differently to AI-generated versus human-created content. The study showed that the strongest driver was the subjective brand experience. Participants weren’t responding to AI or human craft; they were responding to what the brand already meant to them. The more decisive factors, the set of visceral reactions that guide user actions, remains something we can still influence.🕑: 01:40 PM - 02:00 PMHow Google manages its indexHost: Adam GentInfo: Adam will be talking about how Google decides which pages are indexed and appear in Google search results.🕑: 02:00 PM - 03:00 PMLunch break🕑: 03:00 PM - 03:45 PMPanel: The future of searchHost: Aleyda Solís🕑: 03:45 PM - 04:00 PMSecond break🕑: 04:00 PM - 04:20 PMDon't forget to optimise so they subscribe Host: Myriam JessierInfo: Machines can see, read and hear your content, sometimes all at once. This talk provides best practices when it comes to multimodal optimization so that your videos, images, and podcasts are cited in AI search results. 🕑: 04:20 PM - 04:50 PMKeynote: TBCHost: Martin Splitt🕑: 04:50 PM - 05:00 PMFarewell and thank youHost: Jack Chambers-Ward🕑: 05:00 PM - 10:00 PMThe SearchNorwichXL after partyInfo: The official SearchNorwichXL after-party - hosted at Dead Wax Norwich.
- **Event URL**: https://allevents.in/norwich/searchnorwichxl/100001985283700992
- **Event Categories**: Art, Theatre, Meetups, Workshops
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fsearchnorwichxl-tickets-1985283700992
- **Ticket Price Range**: min: 81.96, max: 190.3, currency: GBP

## Event venue details

- **city**: Norwich
- **state**: EN
- **country**: United Kingdom
- **location**: The Maddermarket Theatre
- **lat**: 52.630218
- **long**: 1.2927375
- **full address**: The Maddermarket Theatre, St John's Alley, Norwich, United Kingdom

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: Candour (https://allevents.in/org/candour/22751592)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events10/banners/8f851bc59c259e4dda8b260c662c7e42ed548da56801cdb740f1c35583edaa32-rimg-w1200-h600-dcfe2422-gmir.jpg?v=1774351036
- **Alt text**: thumbnail
  - **Image URL**: https://dyn-image.allevents.in/generate-image?v=4&title=SearchNorwichXL&date=24+Sep

## FAQs

- **Q**: When is the event happening?
  - **A:** Thu, 24 Sep, 2026 at 11:30 am (+01:00)
- **Q**: Where is the event happening?
  - **A:** The Maddermarket Theatre, St John's Alley, Norwich, United Kingdom
- **Q**: What is the ticket price?
  - **A:** starting from 81.96 up to 190.3 GBP
- **Q**: Who is organizing the event?
  - **A:** Candour
- **Q**: What type of event is this?
  - **A:** Art, Theatre, Meetups, Workshops
- **Q**: Where can I find ticket details about SearchNorwichXL ?
  - **A:** You can find ticket details about this event on AllEvents.

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