# Event Details - **Event Name**: Nourish: Food & Drink Conference & Tastebuds Market - **Event Start and End Date**: Wed, 01 Apr, 2026 at 08:30 am – Wed, 01 Apr, 2026 at 06:00 pm - **Event Description**: The East of England's fourth annual Food & Drink Innovation Conference, join us for inspiring talks & an artisan market.About this Event*Market stands will be launched soonJoin us this April for the fourth Nourish Conference and Tastebuds Food & Drink Market—a full-day celebration of innovation, insight, and inspiration for the UK food and drink sector. Designed for founders, producers, retailers, innovators, and anyone shaping the future of food, this dynamic event brings together leading experts, buyers, and changemakers for a day of learning, collaboration, and discovery.This year’s conference explores three essential themes shaping our industry:Health & NutritionDive into the latest consumer trends, research breakthroughs, and product development opportunities. Learn from specialists in health, wellbeing, and child nutrition, and discover how forward-thinking brands are creating products that meet the needs of today’s health-conscious shoppers.Environment & SustainabilityExplore practical, actionable strategies for building a more sustainable and resilient food business. From technologies that can save your business thousands—like heat pumps—to the fascinating British Sugar story of their Wissington site, and expert insights on the future of food in a changing climate, this theme will leave you empowered to take positive steps toward environmental leadership.Business Growth & InnovationGet real-world advice from those who know what it takes to succeed. Hear directly from a major buyer about what they look for and top pitching tips. Learn from inspiring local success stories, gain insight into the new Who Buys My Food app for e-commerce businesses, and build your knowledge of growth funding and investment options.Alongside the conference, enjoy the vibrant Tastebuds Food & Drink Market, showcasing exceptional local producers, emerging brands, and innovative new products. Sample, discover, and connect with the passionate creators behind some of the region’s most exciting flavours.Whether you're developing your next product, seeking to scale your business, or simply looking to stay ahead of industry trends, Nourish offers invaluable insights, practical guidance, and powerful networking opportunities.Market open to the public 09:00 – 18:00Conference open to ticketed attendees 09:00 – 17:00Drinks reception 17:00 - 18:00What will you get out of the conference?InspirationHear experiences and stories from those that have been where you are nowChallenge your thoughtsNetworkingCelebrate food and drink innovation in the East of EnglandRead more below for the full agenda.Please note timings of the day may change.For any support or queries, please contact Charlotte on: c.beach@uea.ac.ukAgenda?: 08:30 AMRegistration & Coffee?: 08:50 AMWelcome to the Nourish Conference, hosted by Tastebuds Host: Alex Larter, Tastebuds Collective?: 09:00 AMTBC?: 09:20 AMFrom Trend to Table: Leveraging Food and Nutrition Insights for Innovation Host: Haley Bell, NutritionistInfo: In this session, I’ll explore the food and nutrition trends set to shape consumer choices in 2026 and how food and drink start-ups can turn these insights into meaningful innovation. I’ll share practical examples of emerging ingredients, shifting consumer priorities, and opportunities for differentiation, helping founders identify clear unique selling points for their products. Attendees will leave with actionable ideas and a better understanding of how to align innovation with both consumer demand and credible nutrition principles. ?: 09:40 AMTBC?: 10:00 AMThe importance of children's nutritionHost: Emma Webb, NNUH?: 10:20 AMHealth & Nutrition Panel?: 10:45 AMRefreshment Break?: 11:15 AMTBC?: 11:35 AMExploring solutions to reduce costs and emissions for process heat in foodHost: Fabio Giunta, MechapresInfo: Through case studies spanning emerging and mature solutions, this session explores how waste heat recovery, industrial heat pumps, and other low-carbon technologies can help food manufacturers reduce emissions and costs for process heat. ?: 11:55 AMBin-fluencing changeHost: Sue Penlington, Holkham EstateInfo: ‘Creating a culture of sustainability’ is easy to write in a strategy but actually delivering it is a complex task. Hear an honest view of our progress delivering our sustainability & conservation strategy WONDER across 350 employees, 25,000 acres & over a million visitors a year. ?: 12:15 PMWissington Biorefinery – Beyond SugarHost: Paul Turnill, British SugarInfo: My talk will showcase British Sugar’s forward-thinking sustainability approach at Wissington Sugar Factory, demonstrating how every part of the sugar beet is used to create a diverse portfolio of profitable products and co-products.?: 12:35 PMEnvironmental & Sustainability Panel?: 01:00 PMLunch?: 02:00 PMGrow your e-commerce sales as a food and drink brandHost: Andrew Fearne, Norwich Business School?: 02:20 PMCreating something exceptional - from farm to global dining tablesHost: James Smith, CondimentumInfo: Condimentum was born from a farmers desire to keep a iconic brand in Norfolk and the £14m factory was built from scratch during COVID in 12 months. Today the business is supplying every major continent of the world with Mustard flour and expanding into wet mustard production for UK supermarkets and restaurants. It has been a steep learning curve but a great culture and can do attitude has built an exciting business for the future and will continues to see Mustard in Norwich for many years to come. ?: 02:40 PMTBC?: 03:00 PMFueling Local Growth: Supporting Businesses Across Norfolk and beyondHost: Caroline Ellis, JarroldsInfo: In this session, I’ll explore how the Jarrold Growth Fund supports local businesses, the opportunities for growth within Jarrold Business Services, and why investing in our community benefits everyone. Attendees will leave with practical insights on nurturing innovation, building stronger local networks, and unlocking business potential.?: 03:20 PMBusiness Growth & Innovation Panel?: 03:45 PMRefreshment Break?: 04:15 PMPanel of Main Guest Speakers?: 05:00 PMDrinks Reception - **Event URL**: https://allevents.in/norwich/nourish-food-and-drink-conference-and-tastebuds-market/100001977018168562 - **Event Categories**: business, conferences, health-wellness, contests - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 50, max: 50, currency: GBP ## Event venue details - **city**: Norwich - **state**: EN - **country**: United Kingdom - **location**: The Forum - **lat**: 52.62777819999999 - **long**: 1.2911366 - **full address**: The Forum, Millennium Plain, Norwich, United Kingdom ## Event gallery - **Alt text**: Nourish: Food & Drink Conference & Tastebuds Market - **Image URL**: https://cdn-az.allevents.in/events10/banners/7ec5c3a3b40bdded509abdf2a5c1c381351e9ffea111e457df9ce00499a1fe53-rimg-w1200-h600-dc036763-gmir.jpg?v=1769237572 ## FAQs - **Q**: When and where is Nourish: Food & Drink Conference & Tastebuds Market being held? - **A:** Nourish: Food & Drink Conference & Tastebuds Market takes place on Wed, 01 Apr, 2026 at 08:30 am to Wed, 01 Apr, 2026 at 06:00 pm at The Forum, Millennium Plain, Norwich, United Kingdom. - **Q**: How much do tickets cost for Nourish: Food & Drink Conference & Tastebuds Market? - **A:** Tickets for Nourish: Food & Drink Conference & Tastebuds Market are priced at GBP 50 per person. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityConference admissionGBP 50 + GBP 8 taxAvailableTastebuds Market StandGBP 50 + GBP 8 taxAvailable - **Q**: Who is organizing Nourish: Food & Drink Conference & Tastebuds Market? - **A:** Nourish: Food & Drink Conference & Tastebuds Market is organized by Food Innovation Cluster. - **Q**: Who is this event for? Is it right for me? - **A:** Nourish: Food & Drink Conference & Tastebuds Market is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Norwich, this event is thoughtfully curated to deliver a standout experience worth every moment. If Nourish: Food & Drink Conference & Tastebuds Market sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Nourish: Food & Drink Conference & Tastebuds Market", "image": "https://cdn-az.allevents.in/events10/banners/7ec5c3a3b40bdded509abdf2a5c1c381351e9ffea111e457df9ce00499a1fe53-rimg-w1200-h600-dc036763-gmir.jpg?v=1769237572", "startDate": "2026-04-01", "endDate": "2026-04-01", "url": "https://allevents.in/norwich/nourish-food-and-drink-conference-and-tastebuds-market/100001977018168562", "location": { "@type": "Place", "name": "The Forum", "address": { "@type": "PostalAddress", "streetAddress": "Millennium Plain", "postalCode": "NR2 1BH", "addressLocality": "Norwich", "addressRegion": "EN", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": "52.62777819999999", "longitude": "1.2911366" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "The East of England's fourth annual Food & Drink Innovation Conference, join us for inspiring talks & an artisan market.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-04-08", "availabilityEnds": "2026-04-01", "validFrom": "2026-04-08", "lowPrice": "50.00", "highPrice": "50.00", "price": "50.00", "url": "https://allevents.in/norwich/nourish-food-and-drink-conference-and-tastebuds-market/100001977018168562" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-04-08", "availabilityEnds": "", "validFrom": "2026-04-08", "url": "https://allevents.in/norwich/nourish-food-and-drink-conference-and-tastebuds-market/100001977018168562", "price": "50.00", "name": "Conference admission" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-04-08", "availabilityEnds": "", "validFrom": "2026-04-08", "url": "https://allevents.in/norwich/nourish-food-and-drink-conference-and-tastebuds-market/100001977018168562", "price": "50.00", "name": "Tastebuds Market Stand" } ], "organizer": [ { "@type": "Organization", "name": "Food Innovation Cluster", "url": "https://allevents.in/org/food-innovation-cluster/23352669", "description": "A world-leading Food and Drink Cluster will facilitate greater levels of knowledge exchange, R&D collaboration, new business, and supply chain opportunities. Joining together the agri-food research at Norwich Research Park with the food and drink sector, this cluster will provide an innovation ecosystem comprising business-led networks and open innovation opportunities to reduce the complexity of interaction within and between organisations; all contributing to the advancement of economic growth. Ultimately, this will create an exciting network of organisations, including Food and Drink businesses (including SMEs and Multinationals), Technical Experts, and Researchers and Academics.The Food and Drink cluster will provide businesses with ample opportunities to meet other businesses and knowledge organisations who can work together to accelerate R&D and commercialisation projects, facilitated by the project’s support team. The cluster will facilitate this through events and workshops to share best practice and accelerate the uptake of innovation." } ] } ] ```