# Event Details - **Event Name**: Visual Merchandising for Market Sellers, Creative Enterprise Growth Program - **Event Start and End Date**: Mon, 03 Aug, 2026 at 09:30 am – Mon, 03 Aug, 2026 at 04:00 pm - **Event Description**: A full-day workshop with Ann English, helping creative market sellers present their work with confidence, intention, and impact.About this EventCreative Enterprise Growth Programme: Visual Merchandising for Market SellersA full-day workshop with Ann English, helping creative and designer-maker market sellers present their work with confidence, intention, and impact.Event DetailsWorkshop date: Monday 3rd August 2026 9.30 am to 4.00pmLocation: Newcastle Arts Centre, Newcastle upon TyneFollow-up session: Trading opportunity on Saturday 15th August 2026, Grainger Market, Newcastle (on-site mentoring with Ann English)Facilitator: Ann English, Visual Marketing AcademyThis programme is part of Creative Central NCL, funded by the North East Combined Authority and Newcastle City Council.About This WorkshopWe are delighted to welcome Ann English of the Visual Marketing Academy to deliver this full-day session for creative and designer-maker market sellers set out their stall and pop-up shop.Ann brings over 30 years of experience in design, display, and visual merchandising, including working with well-known retail spaces and brands. She now dedicates her expertise to helping independent businesses and creative entrepreneurs present their work in ways that genuinely attract attention and increase sales.Her teaching style is warm, practical, and full of real-world insight. She has a particular talent for making visual merchandising feel accessible and immediately useful, whatever your level of experience, sharing ideas that can be implemented for little or no cost.Workshop: Visual Merchandising for Market SellersHow you present your stall and set up your pop-up shop matters just as much as what you sell on it.The way your products are laid out, how people are attracted to your display, the colours, the height, the story about your brand, products and services your table tells matters, before a customer even picks anything up: all of this shapes whether someone stops, looks, and buys.This full-day session gives you the skills, the tools to set up a stall that works. Everything is grounded in real Visual Marketing principles, applied specifically to the market and pop-up setting. And because the workshop takes place two weeks before the Grainger Market showcase event on 15th August, you will be able to apply everything you learn almost immediately.1. Your Brand Through DisplayYour stall is a shop window. Everything on it communicates something about you.In this section we will explore:• How visual merchandising supports and strengthens your brand identity• Creating consistency across your display so it feels intentional and considered• Making choices that reflect your values and connect with your audienceThis helps you move away from guesswork and towards a display that genuinely represents your work.2. The Principles of Visual MerchandisingAnn will share the 5-star standard used by leading retail brands, translated into practical techniques for market sellers. You will learn how to use:• How less can be more• Why triangles and the power of three are important• Product grouping techniques that naturally guide customers towards making a purchase• Why repetition creates impact• How to find the focal point and make this work to your advantage3. The Goldilocks EffectHow to refine choices and communicating what you do• Why three is a magic number• How to pitch your products at a price point that feels just right• How to think about and avoid negative comments or reviews4. The Brand Storytelling & Secret Sense StrategyCustomers who connect with your brand story, not just what is on your stall, are far more likely to buy, remember you, and come back.This section looks at how to build brand storytelling into your physical presentation: how to activate the senses, communicate who you are, what you make, and why it matters, without saying a single word.5. The Pop-up Shop SolutionWe will look at how to build a stall display that works for your specific products and brand:• Choosing backdrops and surfaces that suit your work• Using props and display aids without overcrowding or distracting from the focus• Creating a simple, repeatable set-up you can use again and again• Signage and pricing displays that feel on-brand and easy to readWhether you are displaying handmade products, original artwork, craft materials, or creative services, the principles are the same.What You Will LearnBy the end of the workshop, you will:• Understand the core principles of visual merchandising applied to market selling• Know how to use height, colour, texture, and space to attract attention• Be able to create a stall layout that guides customer flow and tells your brand story• Have a clear, repeatable approach to setting up your display• Feel confident and ready for the Grainger Market showcase eventEverything is broken down into practical steps, so the process feels clear and achievable.On-Site Follow-Up at Grainger Market (15th August 2026)This is what makes this workshop different.On 15th August, Ann English will attend the Grainger Market showcase event and work directly with each business at their live stall, showing how to view it from a customer’s perspective. Every participant will get on-the-spot guidance, helping you make real-time adjustments to your layout, product display, and presentation.You will not just take notes home and hope for the best. You will apply what you have learned, with expert support right there alongside you, on the day it matters most.Who Is This For?This workshop is for creative market sellers who want to take their stall presentation to the next level. It is open to businesses working within the creative sector and based in Newcastle upon Tyne, North Tyneside, or Northumberland.You might be someone who has been trading for a while and is ready for a proper refresh. Or you might be preparing for your first market event and want to get it right from the start. Either way, you are welcome here.Can't Make the Date?If you are unable to attend this session, please get in touch and we will help you explore other workshop dates and ways to engage with the programme.The Creative Enterprise Growth Programme is a Creative Impact project, part of Creative Central NCL, funded by the North East Combined Authority and Newcastle City Council. - **Event URL**: https://allevents.in/newcastle-upon-tyne/visual-merchandising-for-market-sellers-creative-enterprise-growth-program/100001989989265462 - **Event Categories**: workshops, pop-ups, business, art, storytelling - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 6 hours 30 minutes - Location: Newcastle Arts Centre - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Newcastle upon Tyne - **state**: EN - **country**: United Kingdom - **location**: Newcastle Arts Centre - **lat**: 54.9699453 - **long**: -1.6169906 - **full address**: Newcastle Arts Centre, 67 Westgate Road, Newcastle upon Tyne, United Kingdom ## Event gallery - **Alt text**: Visual Merchandising for Market Sellers, Creative Enterprise Growth Program - **Image URL**: https://cdn-az.allevents.in/events10/banners/723d5afc72434c781799cbe2aff71041e5542cf02414ca2cd4da605f7c738a02-rimg-w1200-h600-dc2f4e74-gmir.jpg?v=1781261180 ## FAQs - **Q**: When and where is Visual Merchandising for Market Sellers, Creative Enterprise Growth Program being held? - **A:** Visual Merchandising for Market Sellers, Creative Enterprise Growth Program takes place on Mon, 03 Aug, 2026 at 09:30 am to Mon, 03 Aug, 2026 at 04:00 pm at Newcastle Arts Centre, 67 Westgate Road, Newcastle upon Tyne, United Kingdom. - **Q**: Who is organizing Visual Merchandising for Market Sellers, Creative Enterprise Growth Program? - **A:** Visual Merchandising for Market Sellers, Creative Enterprise Growth Program is organized by Market Collective CIC. - **Q**: Who is this event for? Is it right for me? - **A:** Visual Merchandising for Market Sellers, Creative Enterprise Growth Program is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Newcastle upon Tyne, this event is thoughtfully curated to deliver a standout experience worth every moment. 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