# Event Details - **Event Name**: Growth Lab Sunderland: Should I Scale or Should I Grow? - **Event Start and End Date**: Fri, 25 Sep, 2026 at 09:00 am – Fri, 25 Sep, 2026 at 12:30 pm (+01:00) - **Event Description**: Clarity, direction, and a plan. For the business you actually want.About this EventMost business owners reach a point where working harder stops feeling like the answer. You’re busy, you’re committed, and you care deeply about what you do – but something isn’t quite clicking. Perhaps you’ve made real progress and built something that works, but taking the next step feels less straightforward than you expected. The business isn’t moving forward as you’d hoped, and you’re not entirely sure what it needs next.That’s exactly the conversation this Growth Lab is designed to have.This session brings together people who’ve been at that same crossroads – and come out the other side with a clearer picture of what their business actually needed. Along the way, we’ll explore the difference between growing and scaling. Not as a theory, but as a practical tool to help you work out where you are, what’s holding you back, and how to move forward without adding more complexity, cost or pressure.Why you can't miss thisGrowing and scaling sound like the same thing. In practice they describe two very different paths – and many businesses struggle precisely because they’re trying to do both at once without realising it.Growing typically means more revenue, more clients, more staff, with costs rising alongside. Scaling means revenue rising faster than your costs, by building systems and processes that make the business more efficient and less dependent on you personally.Understanding which path fits your business – and aligning everything behind that choice – is one of the clearest ways to start making real, sustainable progress.This session will help youRecognise whether your business is set up for growth, for scale, or accidentally trying to do bothUnderstand what your business actually needs at this stage – in plain English, with real examplesAsk better questions about your time, your team, your margins, and your systemsLeave with 2–3 practical steps you can take straight back to your businessYour hostsJohn Forth and Debbie Simpson, Business Advisers, North East BICDebbie and John will be welcoming you on the day, introducing Andrew and the panel, and making sure the Q&A is open, relaxed, and genuinely useful. No question is too basic. That’s a Growth Lab promise. https://cdn-az.allevents.in/events3/banners/f7d33fb0-a4a2-11f1-8345-8160f1306c66-rimg-w1200-h148-dcf8f8f8-gmir.jpg - **Event URL**: https://allevents.in/newcastle-upon-tyne/growth-lab-sunderland-should-i-scale-or-should-i-grow/100001999084466453 - **Event Categories**: fitness - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: GBP ## Event venue details - **city**: Newcastle upon Tyne - **state**: EN - **country**: United Kingdom - **location**: Mercure Newcastle George Washington Hotel Golf & Spa - **lat**: 54.9236356 - **long**: -1.5342023 - **full address**: Mercure Newcastle George Washington Hotel Golf & Spa, Stone Cellar Road High, Newcastle upon Tyne, United Kingdom ## Event gallery - **Alt text**: Growth Lab Sunderland: Should I Scale or Should I Grow? - **Image URL**: https://cdn-az.allevents.in/events1/banners/347687e2bb367aebfeffa9058f1253143295263ff042c31acfe73f5e60a43804-rimg-w1200-h600-dcf8f8f8-gmir.jpg?v=1788115567 ## FAQs - **Q**: When and where is Growth Lab Sunderland: Should I Scale or Should I Grow? being held? - **A:** Growth Lab Sunderland: Should I Scale or Should I Grow? takes place on Fri, 25 Sep, 2026 at 09:00 am to Fri, 25 Sep, 2026 at 12:30 pm at Mercure Newcastle George Washington Hotel Golf & Spa, Stone Cellar Road High, Newcastle upon Tyne, United Kingdom. - **Q**: Who is organizing Growth Lab Sunderland: Should I Scale or Should I Grow?? - **A:** Growth Lab Sunderland: Should I Scale or Should I Grow? is organized by North East BIC. - **Q**: Who is this event for? Is it right for me? - **A:** Growth Lab Sunderland: Should I Scale or Should I Grow? is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Newcastle upon Tyne, this event is thoughtfully curated to deliver a standout experience worth every moment. 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