

# Event Details

- **Event Name**: Creative Enterprise Growth Programme: Strategic Marketing Masterplan
- **Event Start and End Date**: Fri, 20 Mar, 2026 at 09:30 am – Fri, 20 Mar, 2026 at 04:00 pm
- **Event Description**: A calm, practical day to understand how marketing works and build a clear, simple strategy for your business.About this EventWe are thrilled to welcome Simon Clayton FCIM, a professionally qualified marketing and leadership coach with more than 30 years’ experience helping business owners grow their influence, purpose and direction. Simon brings a rare blend of real-world business experience, strategic clarity and supportive teaching, turning marketing from something overwhelming into something achievable.Simon is also the author of Marketing Masterplan and Infectious: How to Master Trust, Authority and Influence.Every attendee will receive a complimentary copy of Marketing Masterplan to take home.This full-day session gives you the space to step back from day-to-day tasks and finally understand the structure, psychology and strategy behind marketing that works.Workshop Three: Strategic Marketing Masterplan for CreativesMarketing often feels confusing, overly complex or never-ending for creative business owners.This workshop will simplify it. Completely.Using the core principles from Simon’s Marketing Masterplan, you will move through seven essential building blocks of effective marketing, with clarity, calm and practical guidance.Each stage is broken into small, manageable steps so you never feel overwhelmed.1. Introduction — Understanding What Marketing Really MeansWe begin with a clear explanation of marketing’s true purpose:What marketing is (and what it isn’t)Why it matters to creative businessesHow to simplify the entire processWhy trust and connection are more important than tacticsThis section removes the pressure and gives you a strong foundation.2. Purpose — Why You Do What You DoHere we explore:The purpose behind your creative businessThe value you bring to your audienceWhat you want people to understand about your workHow purpose drives your marketing decisionsWhen your purpose is clear, your marketing becomes effortless.3. Intelligence — Understanding Your Market and AudienceYou will dive into:Who your customers really areWhat motivates themWhat problems do you solve for themWhere do they spend their timeWhat influences their decisionsThis stage helps you stop guessing and start communicating effectively.4. Proposition — What Makes You DifferentThis section helps you define:Your unique offeringWhy customers should choose youWhat makes your creative business stand outHow to communicate this confidentlyYour proposition becomes the backbone of your message.5. Tools — Choosing the Right Marketing ChannelsTogether we’ll explore:Which marketing tools suit your time and capacityHow to choose platforms that feel sustainableWhat you should prioritise (and what you can drop)How to stay consistent without burning outYou’ll leave knowing exactly where to focus your energy.6. Conversion — Turning Interest Into SalesYou will learn:How to guide customers from awareness to purchaseWhat builds trustHow to communicate valueSimple ways to improve your conversion rateThis is practical, easy to apply, and designed for real creative businesses.7. Results — Measuring What Actually MattersTo finish, Simon will help you create:Simple metrics to trackA realistic monitoring planA healthy perspective on numbersA sustainable strategy for long-term growthThis final stage gives you confidence and clarity moving into 2026.What You Will LearnBy the end of this workshop, you will:Understand the entire marketing process from purpose to resultsKnow how to identify and reach your ideal audienceClarify what makes you differentChoose the right marketing tools for your businessLearn how to convert interest into real customersBuild a practical, human-sized marketing planIncrease confidence in promoting your creative workLeave with a copy of Marketing Masterplan to support your next stepsEverything is taught in simple, digestible steps specifically tailored to creative entrepreneurs.Who It’s ForThis workshop is exclusively for creatives, including:MakersArtistsDesignersCraft businessesArtisansCreative freelancersMicro businesses selling handmade or original workPerfect for creative entrepreneurs who want clarity, confidence and a strategic approach to marketing , without stress or overwhelm.What to ExpectYou will be supported throughout by Simon Clayton FCIM, an experienced educator and strategist known for making marketing feel human, clear and achievable.Expect friendly conversation, simple frameworks, real-world examples and guidance you can put into practice immediately.This is not corporate.It is calm, structured, supportive — and often transformative.Can't Make the Date?If you can’t attend this session, contact us and we will help you explore alternative workshops in the Creative Enterprise Growth Programme.The Creative Enterprise Growth Programme is a Creative Impact project, part of Creative Central NCL, funded by the North East Combined Authority and Newcastle City Council.
- **Event URL**: https://allevents.in/newcastle-upon-tyne/creative-enterprise-growth-programme-strategic-marketing-masterplan/100001977513028702
- **Event Categories**: workshops, art, business, literary-art
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fcreative-enterprise-growth-programme-strategic-marketing-masterplan-tickets-1977513028702
- **Ticket Price Range**: min: 0, max: 0, currency: USD

## Event venue details

- **city**: Newcastle upon Tyne
- **state**: EN
- **country**: United Kingdom
- **location**: Newcastle Arts Centre
- **lat**: 54.9699453
- **long**: -1.6169906
- **full address**: Newcastle Arts Centre, 67 Westgate Road, Newcastle upon Tyne, United Kingdom

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: Market Collective CIC (https://allevents.in/org/market-collective-cic/25867767)

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  - **Image URL**: https://dyn-image.allevents.in/generate-image?v=4&title=Creative+Enterprise+Growth+Programme%3A+Strategic+Marketing+Masterplan&date=20+Mar

## FAQs

- **Q**: When is the event happening?
  - **A:** Fri, 20 Mar, 2026 at 09:30 am
- **Q**: Where is the event happening?
  - **A:** Newcastle Arts Centre, 67 Westgate Road, Newcastle upon Tyne, United Kingdom
- **Q**: What is the ticket price?
  - **A:** starting from 0 up to 0 USD
- **Q**: Who is organizing the event?
  - **A:** Market Collective CIC
- **Q**: What type of event is this?
  - **A:** workshops, art, business, literary-art
- **Q**: Where can I find ticket details about Creative Enterprise Growth Programme: Strategic Marketing Masterplan ?
  - **A:** You can find ticket details about this event on AllEvents.

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