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Business Development 101: Business Development for PR series


Business Development 101: Business Development for PR series

The final event in our business development series this session will build on the learnings from the past events and give a broader approach to growing your business. Whether you are freelance, an agency founder or have core responsibility for business development within an agency – this event is for you.  

Delivered in partnership with Scaleup North East, a growth hub dedicated to providing support, mentoring and training to growing businesses, this sales insights workshop is designed to help increase your knowledge of some of the most powerful techniques and principles that your business can deploy to improve your sales strategy and bring in more commercial revenues.

During the workshop you will hear from some of the region’s most successful experts in B2B sales and business development, providing unique perspectives into product, solution and insight selling.

Topics which will be covered during the event include:

Do’s and don’ts of business development.

Developing a proactive mindset for sales growth

Sales for non-sales people 

How to approach a target client, how this should differ between cold and warm targets, channels of approach and best methods. 

How to sell to and close a new business leads.

Maintaining a lead and relationship if they’re not ready to work with you straight away but there is opportunity in the future. 

Win, win negotiation

Getting costing right.

Navigating the first month - building a good working relationship. 

Setting boundaries, managing expectations and future proofing against over servicing.  


Sean Ball, Director of Marketing, durhamlane

Sean is a commercially-focused marketing leader, with a passion for reconciling the art and science of marketing and sales. As Director of Marketing, he leads durhamlane’s marketing team and client-facing marketing services. With a background in corporate communications and digital marketing, Sean has almost a decade’s experience of strategising and executing impactful campaigns for some of the world’s best known brands, start-ups and SME’s.

Luke Robinson, Sales Performance Consultant, durhamlane

Luke is an expert at building driven, high-performing sales team. Luke is a Sales Trainer and presenter, experienced business development professional and sales performance coach. 

This event is for – freelancers or agencies looking to grow their business.  

This event is part of the Business Development for PR series, giving you the opportunity to learn tips and tricks from industry experts on how to develop and grow your business through obtaining new clients. To get the most out of these sessions, we recommend you attend them as a series. If you attend two events in the 'Business Development for PR series' we’re offering your third ticket for half price.

Please note if you choose to book three Business Development for PR events to access the discount you must use the same email address to book all tickets. This will be cross referenced to approve any discounted tickets booked. Anyone who hasn't booked three events will be asked to change their booking to a full price ticket. 

Ticket Information Ticket Price
Member ticket GBP 15
Non-member ticket GBP 35
Memeber ticket (third Business Development for PR event discount) GBP 8
Non-member ticket (third Business Development for PR event discount) GBP 18

Map nesma, 19 Lansdowne Court, Newcastle Upon Tyne, United Kingdom
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