# Event Details - **Event Name**: Sense and Cents: How Sustainability Drives Consumer Choice and Revenue - **Event Start and End Date**: Thu, 15 Oct, 2026 at 06:30 pm – Thu, 15 Oct, 2026 at 08:00 pm (-04:00) - **Event Description**: Consumers aren’t just talking about sustainability — they’re using their purchasing power to reflect their values.About this EventConsumers aren’t just talking about sustainability — they’re using their purchasing power to reflect their values. That shift is showing up in revenue, growth, and competitive advantage. Companies that get it right are not just doing good; they’re doing well, turning purpose into profit.This evening conversation looks at how changing consumer behavior is making sustainable business a smart commercial strategy. Across the U.S. and Germany, brands that align sustainability with what consumers actually care about — whether health, quality, transparency, or ethics — are growing faster, building stronger loyalty, and outperforming competitors who treat it as a side project. The discussion cuts through the noise to focus on what pays: how sustainability influences purchasing decisions, where credibility and storytelling drive real results, and why authenticity matters more than ever.With a trans-Atlantic lens, we'll examine how different market dynamics — stricter EU regulations versus U.S. consumer-driven innovation, for instance — lead to the same conclusion: sustainability and profitability are no longer opposites.Join us to explore what's working, what's hype, and where the real opportunities lie for businesses willing to meet consumers where they are.Co-Hosted by NYU School of Professional Studies Division of Programs in Business ‍BiographiesRandi Kronthal-Sacco is a Senior Scholar at the NYU Stern Center for Sustainable Business and Adjunct Professor of Marketing. Ms. Kronthal-Sacco leads CSB’s research in the areas of marketing and brands, including the Sustainable Market Share Index™ With over 25 years of packaged goods and pharmaceutical experience, Ms. Kronthal-Sacco most recently was the Chief Marketing Officer at Rodan + Fields®. Ms. Kronthal-Sacco spent over 18 years as a Senior Executive at Johnson & Johnson®, where she served as Worldwide Vice President on two of the company’s most important franchises, Johnson’s Baby and Women’s Health. Prior to her role at Johnson & Johnson, Ms. Kronthal-Sacco served in various product management capacities for 8 years at Kraft Foods including Director, Desserts Division.Ms. Kronthal-Sacco currently serves as a member of the Board of Directors at GlobeScan. Ms. Kronthal-Sacco holds a Bachelor of Business Administration in Marketing from Emory University and a Master in Business Administration in Finance from New York University Stern School of Business. Her research has been cited in Harvard Business Review, Fortune, GreenBiz, among others.Professor Jannine Lasaleta’s research investigates how nostalgia shapes consumer attitudes, behaviors, and decision-making across diverse domains, including politics, health, and marketplace choices. Her work also explores the psychology of money, product preference formation, and patterns of hedonic consumption.Her empirical findings have been published in top peer-reviewed journals such as Journal of Consumer Research, Journal of Marketing Research, Personality and Social Psychology Bulletin, Nature, and Appetite. Her research has received widespread media attention in outlets including BBC, CNN, Fortune, Huffington Post, NBC’s Today Show, Harper’s Bazaar, Fast Company, Los Angeles Times, and Forbes.Before entering academia, Professor Lasaleta was a hip-hop music director at a radio station, where she developed, DJed, and co-hosted an underground hip-hop show. She also was a music journalist and competitive powerlifter. These varied experiences inform her interdisciplinary approach to understanding consumer behavior and human motivation.Kathrin Lausch is a French-German, New York-based luxury and cultural strategist and advisor who has spent more than two decades as a CEO and CMO building the world's most prestigious brands, among them Prada, YSL, Van Cleef & Arpels, L'Oréal Luxe, Pucci, Boucheron, Veuve Clicquot, etc. European-educated in law, she moves with rare fluency across culture, commerce, and the codes of luxury.She has served as CEO of Studio Cadeaux (Stagwell Global), CEO of Al Dente Entertainment (named Agency of the Year 2025), and Co-Founder and CMO of Maison BETC/Havas New York, before co-founding CIRCLE, an ultra-private community and salon platform for globally connected UHNW women. Earlier in her career, she founded and led two internationally award-winning production companies, Compass Films and Passport Films, both grown into highly successful ventures and ultimately sold to NSF, a publicly traded European entertainment platform.She is also the Founder of Pink Pony Productions, a luxury production company trusted to deliver high-touch experiences, creative, and strategy for clients including Mikimoto, Boucheron, LVMH, Kering, Aman, and Goldman Sachs, alongside a discerning UHNW clientele. Kathrin is also a founding partner in Creative Office, a strategic and creative agency for Family Offices and a luxury partner in The Curation Society for talent placement deals in luxury like a recent collab with Emily Blunt x Mikimoto for Devil wears Prada II and Jose Alvarado with the Knicks x L’Oréal Luxe.Wagaye Johannes is a systems change leader who opens doors and connects people, ideas, and organizations to drive impact. With 20+ years spanning global nonprofits, social enterprises, and higher education on both sides of the Atlantic, she brings strategic vision to the intersection of talent development, organizational transformation, and business growth. She has lived and worked in the Netherlands, Hungary, and Germany, building successful partnerships with academia, foundations, corporations, and national governments. Wagaye serves on the education committee for the Netherlands American Foundation and on the Advisory Council of the Centre for Global Citizenship Studies. She holds an MA in International Relations from the University of Amsterdam and a BA from Mount Holyoke College. - **Event URL**: https://allevents.in/new-york/sense-and-cents-how-sustainability-drives-consumer-choice-and-revenue/100002000661928685 - **Event Categories**: entertainment, health-wellness, dance, storytelling - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: New York - **state**: NY - **country**: United States - **location**: New York University SPS Midtown Center - **lat**: 40.75430950000001 - **long**: -73.98207169999999 - **full address**: New York University SPS Midtown Center, 11 West 42nd Street, New York, United States ## Event gallery - **Alt text**: Sense and Cents: How Sustainability Drives Consumer Choice and Revenue - **Image URL**: https://cdn-az.allevents.in/events3/banners/03529790c171d25e638cdca2cce2387d6f6d966b4c5c1707b4e65a4431ab4b11-rimg-w800-h200-dc080808-gmir.jpg?v=1789551066 ## FAQs - **Q**: When and where is Sense and Cents: How Sustainability Drives Consumer Choice and Revenue being held? - **A:** Sense and Cents: How Sustainability Drives Consumer Choice and Revenue takes place on Thu, 15 Oct, 2026 at 06:30 pm to Thu, 15 Oct, 2026 at 08:00 pm at New York University SPS Midtown Center, 11 West 42nd Street, New York, United States. - **Q**: Who is organizing Sense and Cents: How Sustainability Drives Consumer Choice and Revenue? - **A:** Sense and Cents: How Sustainability Drives Consumer Choice and Revenue is organized by 1014. - **Q**: Who is this event for? Is it right for me? - **A:** Sense and Cents: How Sustainability Drives Consumer Choice and Revenue is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in New York, this event is thoughtfully curated to deliver a standout experience worth every moment. If Sense and Cents: How Sustainability Drives Consumer Choice and Revenue sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Sense and Cents: How Sustainability Drives Consumer Choice and Revenue", "image": "https://cdn-az.allevents.in/events3/banners/03529790c171d25e638cdca2cce2387d6f6d966b4c5c1707b4e65a4431ab4b11-rimg-w800-h200-dc080808-gmir.jpg?v=1789551066", "startDate": "2026-10-15T18:30:00-04:00", "endDate": "2026-10-15T20:00:00-04:00", "url": "https://allevents.in/new-york/sense-and-cents-how-sustainability-drives-consumer-choice-and-revenue/100002000661928685", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "New York University SPS Midtown Center", "address": { "@type": "PostalAddress", "streetAddress": "11 West 42nd Street", "postalCode": "10036", "addressLocality": "New York", "addressRegion": "NY", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": "40.75430950000001", "longitude": "-73.98207169999999" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Consumers aren’t just talking about sustainability — they’re using their purchasing power to reflect their values.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-09-16", "availabilityEnds": "2026-10-15T20:00:00-04:00", "validFrom": "2026-09-16", "lowPrice": "0.00", "highPrice": "0.00", "price": "0.00", "url": "https://allevents.in/new-york/sense-and-cents-how-sustainability-drives-consumer-choice-and-revenue/100002000661928685" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-09-16", "availabilityEnds": "", "validFrom": "2026-09-16", "url": "https://allevents.in/new-york/sense-and-cents-how-sustainability-drives-consumer-choice-and-revenue/100002000661928685", "price": 0, "name": "General Admission" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-09-16", "availabilityEnds": "", "validFrom": "2026-09-16", "url": "https://allevents.in/new-york/sense-and-cents-how-sustainability-drives-consumer-choice-and-revenue/100002000661928685", "price": 0, "name": "Donation" } ], "organizer": [ { "@type": "Organization", "name": "1014", "url": "https://allevents.in/org/1014/18797408" } ] } ] ```