# Event Details - **Event Name**: Lectures on Tap-"The Economics of Fandom" - **Event Start and End Date**: Mon, 26 Jan, 2026 at 06:30 pm – Mon, 26 Jan, 2026 at 08:30 pm - **Event Description**: Professors, experts, and storytellers giving thought-provoking lectures in NYC bars.About this Event? Location: Exact address given in confirmation email? Lecture: “The Economics of Fandom”? Speaker: Economist, Dr. Dhruv KhuranaJoin us for an engaging evening with Dr. Dhruv Khurana as he delves into the fascinating world of fandom through the lens of microeconomics and behavioral economics. Have you ever wondered why fans are willing to pay exorbitant prices for concert tickets or exclusive merchandise? In this thought-provoking talk, Dr. Khurana will explore concepts such as willingness-to-pay and price discrimination in stadium tours, network effects in fandom communities, and the dynamics of parasocial attachments that often resemble investment decisions.Using real-world examples like the chaos surrounding Eras-level ticket sales and the unique infrastructures of K-pop fandoms, he will unpack how preferences are formed and how platforms monetize fan attention.Dr. Dhruv Khurana is a health economist who believes that spreadsheets and emotions can coexist. His research has earned recognition from the New England Journal of Medicine and the CDC, and he's a seasoned instructor in health economics.This is Dr. Khurana's third appearance at Lectures on Tap, where he previously tackled dating and negotiations through a microeconomic lens. Now, he brings his insights to the economics of fandom—don’t miss this unique opportunity!Get a drink, connect, and learn at Lectures on Tap! ?Agenda6:30 PM – Doors open: find a seat (open seating!), order food & drinks, and expect a bar line—arriving early is key.6:55 PM – Host introduction7:00 PM – Lecture begins7:45 PM – Audience Q&A8:00 PM – Have 1:1 time with the speaker, mingle with fellow guests, and order another round8:30 PM – Wrap up. - **Event URL**: https://allevents.in/new-york/lectures-on-tap-the-economics-of-fandom/100001978544230053 - **Event Categories**: health-wellness, concerts, music, entertainment - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 41.32, max: 41.32, currency: USD ## Event venue details - **city**: New York - **state**: NY - **country**: United States - **location**: Midtown Manhattan - **lat**: 40.7549309 - **long**: -73.9840195 - **full address**: Midtown Manhattan, Midtown, New York, United States ## Event gallery - **Alt text**: Lectures on Tap-"The Economics of Fandom" - **Image URL**: https://cdn-az.allevents.in/events1/banners/acc985d7ac89012c8d4b38bbb7998c81a67cf2da0d981507ed7b5fce0db6feca-rimg-w1200-h600-dce0e1da-gmir.jpg?v=1766998614 ## FAQs - **Q**: When and where is Lectures on Tap-"The Economics of Fandom" being held? - **A:** Lectures on Tap-"The Economics of Fandom" takes place on Mon, 26 Jan, 2026 at 06:30 pm to Mon, 26 Jan, 2026 at 08:30 pm at Midtown Manhattan, Midtown, New York, United States. - **Q**: How much do tickets cost for Lectures on Tap-"The Economics of Fandom"? - **A:** Tickets for Lectures on Tap-"The Economics of Fandom" are priced at USD 41 per person. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityAdmission TicketUSD 41 + USD 4 feeLimited - **Q**: Who is organizing Lectures on Tap-"The Economics of Fandom"? - **A:** Lectures on Tap-"The Economics of Fandom" is organized by Felecia For The Win. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Lectures on Tap-"The Economics of Fandom"", "image": "https://cdn-az.allevents.in/events1/banners/acc985d7ac89012c8d4b38bbb7998c81a67cf2da0d981507ed7b5fce0db6feca-rimg-w1200-h600-dce0e1da-gmir.jpg?v=1766998614", "startDate": "2026-01-26", "endDate": "2026-01-26", "url": "https://allevents.in/new-york/lectures-on-tap-the-economics-of-fandom/100001978544230053", "location": { "@type": "Place", "name": "Midtown Manhattan", "address": { "@type": "PostalAddress", "streetAddress": "Midtown", "postalCode": "10019", "addressLocality": "New York", "addressRegion": "NY", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": "40.7549309", "longitude": "-73.9840195" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Professors, experts, and storytellers giving thought-provoking lectures in NYC bars.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-07", "availabilityEnds": "2026-01-26", "validFrom": "2026-04-07", "lowPrice": "41.32", "highPrice": "41.32", "price": "41.32", "url": "https://allevents.in/new-york/lectures-on-tap-the-economics-of-fandom/100001978544230053" }, { "@type": "Offer", "availability": "https://schema.org/SoldOut", "priceCurrency": "USD", "availabilityStarts": "2026-04-07", "availabilityEnds": "", "validFrom": "2026-04-07", "url": "https://allevents.in/new-york/lectures-on-tap-the-economics-of-fandom/100001978544230053", "price": "41.32", "name": "Admission Ticket" } ], "organizer": [ { "@type": "Organization", "name": "Felecia For The Win", "url": "https://allevents.in/org/felecia-for-the-win/24277484", "description": "Felecia is a software engineer, content creator, and host with over 700k followers across her social media platforms. Her content is playful, educational, and entertaining.She's the host of Lectures on Tap, a repeat event series that brings professors, experts, and storytellers into NYC bars to present thought-provoking lectures." } ] } ] ```