# Event Details - **Event Name**: Korean Fashion, Beauty, Lifestyle Pop Up: Seoul Now: The Collective - **Event Start and End Date**: Thu, 21 May, 2026 at 09:00 am – Thu, 21 May, 2026 at 06:00 pm (-04:00) - **Event Description**: Discover K-beauty, fashion & lifestyle brands at this SoHo pop-up — with free sampling & gifts while supplies last. RSVP today!About this EventAttention K-beauty and K-fashion fans: Your new favorite free thing to do in NYC just dropped.Seoul Now: The Collective is a free, two-week Korean fashion and beauty pop-up taking over SoHo — and you're invited. Think curated K-beauty product sampling, free gifts, exclusive brand activations, and some of Korea's most coveted fashion and lifestyle labels, all in one beautifully designed space steps from Spring Street station.Come for the free samples. Stay for the full experience.Whether you're obsessed with your 10-step skincare routine, have been eyeing Korean fashion brands for months, or just want something fun and free to do in the city — this one's for you. Browse, discover, sample, and shop an edit of Korea's most exciting brands, with free gifting and sampling available throughout the event.No ticket price. No catch. Just good finds, good vibes, and amazing product to take home.RSVP is free and takes 30 seconds — spots are limited so grab yours before it fills up.What's waiting for you inside:Free product sampling from top Korean beauty brandsFree gifting while supplies lastExclusive Korean fashion and lifestyle brands you won't find anywhere else in NYCA stunning pop-up space in the heart of SoHoTwo weeks of brand activations and special programming https://cdn-az.allevents.in/events8/banners/f2f7e510-5211-11f1-8215-97d343b7cc5a-rimg-w520-h740-dcfefefe-gmir.jpg - **Event URL**: https://allevents.in/new-york/korean-fashion-beauty-lifestyle-pop-up-seoul-now-the-collective/100001988495492547 - **Event Categories**: pop-ups, it - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 9 hours - Location: 21 Spring St - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: New York - **state**: NY - **country**: United States - **location**: 21 Spring St - **lat**: 40.7217147 - **long**: -73.99493 - **full address**: 21 Spring St, 21 Spring Street, New York, United States ## Event gallery - **Alt text**: Korean Fashion, Beauty, Lifestyle Pop Up: Seoul Now: The Collective - **Image URL**: https://cdn-az.allevents.in/events5/banners/66dc5d4c10a170a6cfa5e0d59502e6dd5b085438caf58db8d36bd1f9cd1c270c-rimg-w1066-h1518-dcfefefe-gmir.jpg?v=1777793311 ## FAQs - **Q**: When and where is Korean Fashion, Beauty, Lifestyle Pop Up: Seoul Now: The Collective being held? - **A:** Korean Fashion, Beauty, Lifestyle Pop Up: Seoul Now: The Collective takes place on Thu, 21 May, 2026 at 09:00 am to Thu, 21 May, 2026 at 06:00 pm at 21 Spring St, 21 Spring Street, New York, United States. - **Q**: Who is organizing Korean Fashion, Beauty, Lifestyle Pop Up: Seoul Now: The Collective? - **A:** Korean Fashion, Beauty, Lifestyle Pop Up: Seoul Now: The Collective is organized by Parasol Projects. - **Q**: Who is this event for? Is it right for me? - **A:** Korean Fashion, Beauty, Lifestyle Pop Up: Seoul Now: The Collective is ideal for party-goers, social butterflies, and anyone looking for a great night out with music, drinks, and good vibes. Whether you're a first-time attendee or a longtime enthusiast in New York, this event is thoughtfully curated to deliver a standout experience worth every moment. 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