# Event Details - **Event Name**: Giving Meaning To Speed: Time and Timing at Brooklands - **Event Start and End Date**: Mon, 08 Dec, 2025 at 06:00 pm – Mon, 08 Dec, 2025 at 09:00 pm - **Event Description**: Simon Jeffs, Founder, Brooklands Watch Company (United Kingdom)About this EventWhat is speed without time to measure it? At the December 2026 lecture of the Horological Society of New York (HSNY), Simon Jeffs, Founder of Brooklands Watch Company, will explore this fundamental question through the remarkable story of Brooklands — the world’s first purpose-built motor racing circuit, where in 1907, timekeepers measured speed within a thousandth of a second — the same precision used in Formula 1 today. From Percy Lambert’s heroic 100 miles in one hour to John Cobb’s land speed records, from pioneering women racers like Kay Petre to the engineers who understood that “if you can’t measure it, you can’t improve it,”; Brooklands became Britain’s crucible of speed where every victory, every record, every tragedy was defined by the tick of a chronograph.Jeffs will reveal how this obsession with precision timing connected watchmaking to human ambition, featuring figures from Reid Railton to George Daniels (who once owned the legendary 1929 Birkin Bentley that set Brooklands’ lap record), and trace the journey from mechanical stopwatches wielded by officials dodging flying gravel to the sophisticated timing systems that made motorsport possible. The lecture will culminate with Jeffs’ own connection to this heritage through Sir Terence Conran, whose parents were Brooklands regulars and who designed Brooklands’ debut watch — the British design icon’s only timepiece.*Doors open at 5:30 PM ET, lecture to begin at 6 PM ET. RSVP is required.** The lecture video will be available to immediately, and to the general public following a two-month delay. - **Event URL**: https://allevents.in/new-york/giving-meaning-to-speed-time-and-timing-at-brooklands/100001975830500214 - **Event Categories**: car-shows - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fgiving-meaning-to-speed-time-and-timing-at-brooklands-tickets-1975830500214 - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: New York - **state**: NY - **country**: United States - **location**: The General Society Library - **lat**: 40.7551233 - **long**: -73.9813453 - **full address**: The General Society Library, 20 West 44th Street, New York, United States ## Event Organizer details - **affiliate_id**: 10 - **organizer**: Horological Society of New York (https://allevents.in/org/horological-society-of-new-york/22751499) ## Event gallery - **Alt text**: banner - **Image URL**: https://cdn-az.allevents.in/events2/banners/73a8dd5be7c129b1f5172275f8be791eb220268fb062ab6897ad5e58393ad5cd-rimg-w1200-h794-dc1a1004-gmir.jpg?v=1764743598 - **Alt text**: thumbnail - **Image URL**: https://cdn-az.allevents.in/events2/banners/afebb4e81688f2fe52943077d0a118fa486e6b7774ae03054600421c958bd93d-rimg-w400-h400-dc2e1608-gmir.jpg?v=1764743597 ## FAQs - **Q**: When is the event happening? - **A:** Mon, 08 Dec, 2025 at 06:00 pm - **Q**: Where is the event happening? - **A:** The General Society Library, 20 West 44th Street, New York, United States - **Q**: What is the ticket price? - **A:** starting from 0 up to 0 USD - **Q**: Who is organizing the event? - **A:** Horological Society of New York - **Q**: What type of event is this? - **A:** car-shows - **Q**: Where can I find ticket details about Giving Meaning To Speed: Time and Timing at Brooklands ? - **A:** You can find ticket details about this event on AllEvents. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Giving Meaning To Speed: Time and Timing at Brooklands", "image": "https://cdn-az.allevents.in/events2/banners/73a8dd5be7c129b1f5172275f8be791eb220268fb062ab6897ad5e58393ad5cd-rimg-w1200-h794-dc1a1004-gmir.jpg?v=1764743598", "startDate": "2025-12-08", "endDate": "2025-12-08", "url": "https://allevents.in/new-york/giving-meaning-to-speed-time-and-timing-at-brooklands/100001975830500214", "location": { "@type": "Place", "name": "The General Society Library", "address": { "@type": "PostalAddress", "streetAddress": "20 West 44th Street", "postalCode": "10036", "addressLocality": "New York", "addressRegion": "NY", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": "40.7551233", "longitude": "-73.9813453" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Simon Jeffs, Founder, Brooklands Watch Company (United Kingdom)", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-05", "availabilityEnds": "2025-12-08", "validFrom": "2026-04-05", "lowPrice": "0.00", "highPrice": "0.00", "price": "0.00", "url": "https://allevents.in/new-york/giving-meaning-to-speed-time-and-timing-at-brooklands/100001975830500214" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-05", "availabilityEnds": "", "validFrom": "2026-04-05", "url": "https://allevents.in/new-york/giving-meaning-to-speed-time-and-timing-at-brooklands/100001975830500214", "price": 0, "name": "General Admission" } ], "organizer": [ { "@type": "Organization", "name": "Horological Society of New York", "url": "https://allevents.in/org/horological-society-of-new-york/22751499", "description": "America's first watchmaking guild, founded 1866." } ] } ] ```