

# Event Details

- **Event Name**: ☕  Brewlette Registration - NYC
- **Event Start and End Date**: Sat, 07 Mar, 2026 at 09:00 am – Sat, 07 Mar, 2026 at 05:30 pm
- **Event Description**: Competitors heat your kettles! The very first Brewlette competition is coming to New York City!About this EventREGISTRATION IS FULL! The wailist is open. Didn't get a chance to register NYC? There are more competitions later this year in Chicago, Los Angeles, and Dallas! Keep an eye out for more details ?Introducing: Brewlette!! A brand new manual coffee brewing competition that combines a little bit of luck with brewing skill, coffee passion, and camaraderie. Brewlette will feature two single origin coffees from the Counter Culture Coffee menu. These coffees will be revealed after registration.Brewlette is a two round competition:Round One: Spin the Brewlette Wheel -- Each competitor will have a chance to spin the Brewlette Wheel. The Brewlette wheel has a range of TDS targets; competitors will select a competition coffee and brewing device to try and brew coffee to hit this TDS target. Competitors will have 8 minutes to brew. The 8 competitors that brew closest to their TDS targets will advance to Round Two.Round Two: Elimination Brewing -- Eight competitors from Round One will move into an elimination bracket, where two competitors will brew head-to-head in a knock-out style brew-battle. A panel of three judges will select the coffee they like best, without knowing who brewed the coffee or how that coffee was brewed, until there is one competitor remaining: the Brewlette Champion.Brewlette will take place on Saturday, March 7th. The day for all competitiors will start at 9am for Competitor Breakfast/Calibration and Competitor Practice ahead of Round One. Doors open to the public at 12:30pm.Competitors will have ample time to prepare for Brewlette. Competitors will each receive a 12oz bag of the competition coffees ahead of Brewlette. There will also be learning opportunities in the month leading up to competition, including a virtual learning session with the producers and importers responsible for bringing the comeptition coffees to life.Thank you to our sponsors for helping make Brewlette happen! Mahlkönig USA, Third Wave Water, Urnex, Aeropress, Hario USA, Mooala, Slow Pour, Dona Tea, Tip Top Cocktails, Barista Magazine, and more announced soon!Agenda?: 09:00 AM - 10:30 AMCompetitor Breakfast at Calibration Info: Competitors, judges, sponsors, and the Counter Culture Coffee team will gather for breakfast and coffee calibration. We will be tasting the two competition coffees brewed as batch brewed filter coffee and in a cupping format. This will allow competitors to get familiar with the coffee ahead of the competition.  Breakfast will be sponsored by Urnex :)?: 10:30 AM - 12:00 PMCompetitor PracticeInfo: Competitors will have time to brew as much coffee as they can during Competitor Practice. Competitors are encouraged to work together and are welcome to ask for feedback from judges, sponsors, and the Counter Culture Coffee team.  Note-taking is encouraged!  ?: 12:00 PM - 01:00 PMCompetitor Lunch and ResetInfo: Competitors will take a break to reset ahead of Round One. Competitors are not permitted to brew coffee during this time.  Lunch will be sponsored by Counter Culture Coffee :) ?: 12:30 PM - 01:00 PMDOORS OPENInfo: The doors open to the public! Audience members are welcome to join and watch the competition at 12:30pm, ahead of Round One.?: 01:00 PM - 04:20 PMROUND ONE: Spin the BREWLETTE Wheel! Info: Each competitor will have a chance to spin the Brewlette wheel. Once a TDS target has been selected, competitors will have 8 minutes to brew the competition coffee to try and hit that target. The 8 closest to hit their TDS will advance to Round Two. ?: 04:30 PM - 05:40 PMROUND TWO: Elimination Brewing! Info: Round Two starts with a coin flip to determine which coffee will be brewed through the bracket. Eight competitors from Round One will move into an elimination bracket, where two competitors will brew head-to-head in an knock-out style brew-battle. Competitors will have 8 minutes to prepare and serve their coffee. A panel of three judges will select the coffee they like best, without knowing who brewed the coffee or how that coffee was brewed, until there is one competitor remaining: the Brewlette Champion.?: 05:40 PM - 06:40 PMTrophy Presentation and Awards Ceremony Info: The Brewlette Champion along with the runner up and 3rd place competitors will be awarded trophies along with swag and other prizes. There will be a celebratory toast with Dona Tea, refreshments, raffles, and good cheer to celebrate Brewlette. All are welcome to join!
- **Event URL**: https://allevents.in/new-york/brewlette-registration-nyc/100001978001214880
- **Event Categories**: Contests
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fbrewlette-registration-nyc-tickets-1978001214880

## Event venue details

- **city**: New York
- **state**: NY
- **country**: United States
- **location**: Counter Culture Coffee New York Training Center
- **lat**: 40.720538
- **long**: -73.99621400000001
- **full address**: Counter Culture Coffee New York Training Center, 376 Broome Street, New York, United States

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: Counter Culture NYC (https://allevents.in/org/counter-culture-nyc/22540662)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events8/banners/096f036ae23cf7f52c5ab17aa824da361e2add0a46665975592618840d956c62-rimg-w1200-h600-dc3927c7-gmir.jpg?v=1771054369
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events8/banners/52ba080ed4f7e1be6abb487a2df63edb1e35d65d95af21fab83cd96ffc17721f-rimg-w400-h400-dc3927c7-gmir.jpg?v=1771054369

## FAQs

- **Q**: When is the event happening?
  - **A:** Sat, 07 Mar, 2026 at 09:00 am
- **Q**: Where is the event happening?
  - **A:** Counter Culture Coffee New York Training Center, 376 Broome Street, New York, United States
- **Q**: Who is organizing the event?
  - **A:** Counter Culture NYC
- **Q**: What type of event is this?
  - **A:** Contests
- **Q**: Where can I find ticket details about ☕  Brewlette Registration - NYC ?
  - **A:** You can find ticket details about this event on AllEvents.

## Structured Data (JSON-LD)

```json
[
    {
        "@context": "https://schema.org",
        "@type": "Event",
        "name": "☕  Brewlette Registration - NYC",
        "image": "https://cdn-az.allevents.in/events8/banners/096f036ae23cf7f52c5ab17aa824da361e2add0a46665975592618840d956c62-rimg-w1200-h600-dc3927c7-gmir.jpg?v=1771054369",
        "startDate": "2026-03-07",
        "endDate": "2026-03-07",
        "url": "https://allevents.in/new-york/brewlette-registration-nyc/100001978001214880",
        "location": {
            "@type": "Place",
            "name": "Counter Culture Coffee New York Training Center",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "376 Broome Street",
                "postalCode": "10013",
                "addressLocality": "New York",
                "addressRegion": "NY",
                "addressCountry": "US"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "40.720538",
                "longitude": "-73.99621400000001"
            }
        },
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "description": "Competitors heat your kettles! The very first Brewlette competition is coming to New York City!",
        "organizer": [
            {
                "@type": "Organization",
                "name": "Counter Culture NYC",
                "url": "https://allevents.in/org/counter-culture-nyc/22540662",
                "description": "Pursuing coffee perfection through a dedication to real environmental, social, and fiscal sustainability and a commitment to creating cutting-edge coffee people since 1995."
            }
        ]
    }
]
```