# Event Details - **Event Name**: Adorama x Sony Flower District Takeover! - **Event Start and End Date**: Wed, 14 Oct, 2026 at 05:00 pm – Wed, 14 Oct, 2026 at 09:00 pm (-04:00) - **Event Description**: New Venue! New Views! New Theme! New Opportunities!About this EventJoin us in NYC’s Flower District for an immersive night of photography, video, and creative inspiration—brought to you by Adorama x Sony.Experience an immersive photography event inspired in Manhattan’s iconic Flower District at Ila Penthouse and Rooftop, bringing together 200+ photographers and content creators for a night of inspiration, education, and content creation.Building on last year’s success with 175+ guests, this years’ experience will feature one-of-a-kind, editorial-style photography sets focused on flowers and curated by a top NYC stylist, Stacy Armand – Creative Direction, Set Design & Fashion Styling: Stacy Armand Events | Stacy Armand—giving attendees unique environments to create elevated, social-ready content and build their portfolios.Stay for the creative energy. Connect with fellow photographers. Discover new possibilities. Experience Sony technology in action.Borrow a camera! Bring your camera! Bring your ideas.! Let’s create something unforgettable!Featured brands will be on-site:LexarNanliteSmallRigFlashpointHow the event will work:Open photographingCome borrow Sony gear – get your shots, then show them off! Be Sure to Tag Adorama and Sony AlphaEntry is limited to a 200-person capacity at a time - entrance to Ila Penthouse and Rooftop will be on a first-come, first-serve basis.We ask that you get your shots, return your gear, head out for what the city offers next and let others enter and get their shots.Schedule:5:00PM-9:00 PM (Doors open at 4:30PM for check-in)What to expectFlowers! Flowers! Flowers! Designed sets by a top NY stylist, Stacy Armand with models, and a live band!Travel light! Leave your gear home - Sony cameras and lenses available on loan at the event. Please Note: Limited quantities–cameras and lenses are based on first come first serve.SD cards provided by Lexar (cards are based on first come first serve!) Thank you Lexar!Expert tips and techniques for photographing flowers, cityscapes, portraits, and more from Sony Collective members.Sony deals only available at this event, Trade-In Trade- Up, plus Adorama personal shoppers on-site to help you with your purchase.Networking opportunities with fellow photographers.New photos to show off!Raffles – 3 chances to win! Prizes to be announced. Winners will be notified by email.What to bring:If you would like to borrow gear from Sony to use during the event, you must bring these three items:Fill out the required formA valid US ID.A valid credit card.All IDs and credit cards will be kept in a secure location under constant supervision from a Sony employee and will be returned to you when you return your gear.What NOT to bring:Please do not bring large bags or tripods.What else you need to knowAll levels are welcome.All camera brands are welcomeYou don’t have to borrow gear to attend.Keep in mind this is a rooftop event - 7 floors up for those fit and able to take the stairs and 1 elevator. We will do our best to keep the line moving and ask for your patience.Rain or Shine!Whether you're an aspiring photographer, a seasoned pro, or just curious about the world of photography, this event promises to inspire to take your photography to the next level and walk away with stunning images in a new location!Don't miss your chance to explore the incredible world of Sony cameras, learn from industry experts, and unleash your creative potential. Join us for an unforgettable day of photography at Ila Penthouse and Rooftop!You don’t want to miss it!RSVP today!Can't wait to see you there! 🌸Meet Sony Collective member, Dane Isaac https://cdn-az.allevents.in/events3/banners/84c46760-c2b1-11f1-b12c-ed14d8d18e75-rimg-w740-h740-dc080808-gmir.jpg Dane Isaac is a skilled photographer who has built his career on a sturdy foundation of artful lighting and a passion for storytelling.Born and raised on the vibrant island of Grenada, Dane’s unique upbringing has profoundly influenced his technique for creating stunning visuals that stand the test of time. How he translates the world through his lens is as distinct as it is hypnotic. As a longtime member of the Sony Alpha Collective, his artistry has garnered appreciation from the industry's most respected voices.Meet Sony Photographer, Emily Soto https://cdn-az.allevents.in/events7/banners/84d1add0-c2b1-11f1-b12c-ed14d8d18e75-rimg-w494-h740-dcd8d8d8-gmir.jpg Emily Soto is a photographer specializing in portraiture, fashion, and beauty. Her work is defined by an intimate, cinematic approach—capturing her subjects with a sense of honesty, ease, and quiet intimacy.Working across editorial, celebrity, and fashion photography, she brings a personal perspective to every shoot, creating images that feel both polished and deeply human. Whether photographing a recognizable face or an emerging talent, Soto looks beyond the public persona to reveal moments that feel spontaneous, vulnerable, and distinctly their own.Her photography balances beauty with authenticity, combining a refined visual language with an instinct for connection.Meet Photographer, Silvia Pangaro https://cdn-az.allevents.in/events2/banners/84e3fd50-c2b1-11f1-b12c-ed14d8d18e75-rimg-w1110-h740-dc080818-gmir.jpg Silvia Pangaro is an internationally recognized photographer with over 15 years of experience specializing on ballet, glamour portraits, and headshots.She crafts portraits that are both striking and timeless, ranging from dynamic, natural-light portraiture to controlled, high-end studio illumination.Her portfolio includes feature exhibits such as the United Nations' "Mujeres Andinas, Women of the Andes" in Switzerland, alongside gallery showcases at the Artemis Gallery and OCCO Gallery in Spain. Her work has also been published in International Opulence Magazine.Silvia has captured Hollywood’s biggest moments. With a stock library featuring over 6,000 red-carpet images, including the Golden Globes, Emmy Awards, People’s Choice Awards, Grammy Awards, the Elton John AIDS Foundation Academy Awards Party, the iHeartRadio Music Festival, and numerous major film premieres.Meet avant-garde artist, Whitney George https://cdn-az.allevents.in/events7/banners/84f143c0-c2b1-11f1-b12c-ed14d8d18e75-rimg-w494-h740-dc181818-gmir.jpg THE CURIOSITY CABINET, established by avant-garde artist Whitney George, operates as a shifting performance organism: part ensemble, part laboratory, part listening device. Its live work moves fluidly between experimental music, electronics, improvisation, reimagined repertoire, and performance environments built around atmosphere, tension, and transformation.For this event, The Curiosity Cabinet appears through two distinct configurations:DOOR28, featuring Christie Echols and Whitney George, is a nocturnal electronic duo working at the edge of house, experimental sound, and live fusion. Built from pulse, texture, repetition, and distortion, its sets move between the hypnotic and the unstable — music for a room that feels slightly different after you enter it.THE CUPBOARD gathers select members of The Curiosity Cabinet for an after-hours set of cocktail jazz, reimagined standards, and contemporary fusion. Familiar forms are treated loosely: bent, polished, fractured, and recombined into something elegant, strange, and just a little off-center.Check out what went down at last year’s event! https://cdn-az.allevents.in/events7/banners/850ce210-c2b1-11f1-b12c-ed14d8d18e75-rimg-w1110-h740-dcf8f8f8-gmir.jpg https://cdn-az.allevents.in/events3/banners/8529dff0-c2b1-11f1-b12c-ed14d8d18e75-rimg-w1110-h740-dc080818-gmir.jpg https://cdn-az.allevents.in/events7/banners/85767950-c2b1-11f1-b12c-ed14d8d18e75-rimg-w493-h740-dc080808-gmir.jpg https://cdn-az.allevents.in/events4/banners/858daad0-c2b1-11f1-b12c-ed14d8d18e75-rimg-w1110-h740-dcf8f8f8-gmir.jpg https://cdn-az.allevents.in/events2/banners/85a3cae0-c2b1-11f1-b12c-ed14d8d18e75-rimg-w1110-h740-dc080808-gmir.jpg https://cdn-az.allevents.in/events7/banners/85c4e770-c2b1-11f1-b12c-ed14d8d18e75-rimg-w1110-h740-dc080818-gmir.jpg In Partnership with https://cdn-az.allevents.in/events3/banners/85e085c0-c2b1-11f1-b12c-ed14d8d18e75-rimg-w1200-h260-dcf8f8f8-gmir.jpg Experience Adorama Events In-PersonFrom hands-on workshops and live podcasts to creator talks and special in-store events, there’s always something happening at the Adorama Event Space. Join us to learn from industry experts, connect with fellow creators, and be part of our creative community.Can’t make it in person? Our events are livestreamed on YouTube, so you can still be part of the experience wherever you are.Explore upcoming events at and subscribe to the and never miss what’s next!Dedicated to inspiring, educating, and empowering the creator community, Adorama is here to help you #CreateNoMatterWhat.For more information, check out @Follow our official venue partner @Stay in the loop for more events like this - follow us on and ! - **Event URL**: https://allevents.in/new-york/adorama-x-sony-flower-district-takeover/100002000018957541 - **Event Categories**: photography, workshops - **Interested Audience**: - total_interested_count: 2 - **Event Highlights**: - Duration: 4 hours - Location: ILA Penthouse - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: New York - **state**: NY - **country**: United States - **location**: ILA Penthouse - **lat**: 40.7483531 - **long**: -73.9955377 - **full address**: ILA Penthouse, 253 West 28th Street, New York, United States ## Event gallery - **Alt text**: Adorama x Sony Flower District Takeover! - **Image URL**: https://cdn-az.allevents.in/events9/banners/af05e150a89c0a40d7ee4cfc38d003a60cd0f39ff5464210fee0321bcd243b47-rimg-w1200-h600-dcf8f8f8-gmir.jpg?v=1789550711 ## FAQs - **Q**: When and where is Adorama x Sony Flower District Takeover! being held? - **A:** Adorama x Sony Flower District Takeover! takes place on Wed, 14 Oct, 2026 at 05:00 pm to Wed, 14 Oct, 2026 at 09:00 pm at ILA Penthouse, 253 West 28th Street, New York, United States. - **Q**: Who is organizing Adorama x Sony Flower District Takeover!? - **A:** Adorama x Sony Flower District Takeover! is organized by Adorama. - **Q**: Who is this event for? Is it right for me? - **A:** Adorama x Sony Flower District Takeover! is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in New York, this event is thoughtfully curated to deliver a standout experience worth every moment. 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Our mission is to inspire, educate, and equip to make dreams a reality!Our events include hands-on workshops, talks and presentations by your favorite pros, panels on relevant industry topics, photo walks, new gear presentations, live demos and more.We strive to offer every type of creator inspiring learning experiences, and our events span topics such as photography, video and filmmaking, lighting, editing and post-production, business and law, and everything inbetween!We stream our events to our Facebook channel, so if you can't make it in person or just want to check out what our events are like, be sure to follow us!Captured some awesome shots at one of our events that you would like to share? Post them using #CreateNoMatterWhat.-------------------------------------------------------------------------------------------------------------ABOUT ADORAMAAdorama has been serving customers for almost 50 years and has grown from its flagship NYC store to include four successful online retailers: Adorama, SunnySports, Scuba.com, and Printique. Shopping is available online or at the Adorama storefront in New York City and the Scuba.com storefront in New York City and Costa Mesa, CA. Orders can also be placed via our inbound and outbound sales team and Adorama personal shoppers. Our newly opened Salt Lake City and Chattanooga warehouses and contact centers offer faster shipping options across the country. The company also rents equipment through Adorama Rental Co. in Manhattan and Brooklyn and serves institutions via Adorama Business Solutions. Adorama customers can connect to a network of experts through its interactive blog 42West, through AdoramaTV and AdoramaMusic, social media, and with live online and in-person events." } ] } ] ```