

# Event Details

- **Event Name**: Rethinking your brand strategy: Maintaining authentic content in the zero-click era
- **Event Start and End Date**: Thu, 19 Mar, 2026 at 04:00 pm
- **Event Description**: In this Content Marketing Institute-hosted webinar, our expert panel will share how global organizations are adapting their brand operations to succeed in the zero-click era—where visibility, consistency, and authenticity define success.

You’ll gain:
- A practical brand-audit framework from Elisabeth Knulst, EMM Consultancy, to identify where brand control breaks down before transformation begins.
- Operational insights from Heather Jones, BrandActive, on evolving governance, roles, and workflows to make authenticity scalable.
- Commercial insight from Beccy Furness, Papirfly, connecting brand governance and scalable content operations to campaign performance and revenue growth.

You’ll learn how to:
- Run a practical brand audit to identify workflow gaps and risks
- Define guardrails that empower local teams to create on-brand content quickly
- Redesign workflows so non-designers can produce compliant, high-quality content
- Apply lessons from global brands balancing speed, autonomy, and governance

Sponsored by: Papirfly
- **Event URL**: https://allevents.in/new-york-new-york/rethinking-your-brand-strategy-maintaining-authentic-content-in-the-zero-click-era/200029793722703
- **Event Categories**: art, workshops, virtual, webinar
- **Interested Audience**: 
  - total_interested_count: 2

## Ticket Details

- **Ticket URL**: http://facebook.com/200029793722703?utm_source=AllEvents.in&utm_medium=event-discovery-platform&utm_campaign=new+york%2C+new+york-events

## Event venue details

- **city**: New York, New York
- **location**: Online event
- **full address**: Online event, 605 3rd Ave, New York, NY 10158-0002, United States, New York, New York

## Event Organizer details

- **affiliate_id**: 2
- **organizer**: Content Marketing Institute (https://allevents.in/org/content-marketing-institute/4832352)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events2/banners/3f98616d45e389237bea7a9ce02d6118313b7bbbb3be5857bfede8df908fb1d5-rimg-w1200-h675-dcffffff-gmir?v=1773117903
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events2/banners/94a0ae356c23a97b8d9c89b2ae3a0ee783b75b6df85cf5a445df9f448d567618-rimg-w300-h300-dcffffff-gmir?v=1773117903

## FAQs

- **Q**: When is the event happening?
  - **A:** Thu, 19 Mar, 2026 at 04:00 pm
- **Q**: Where is the event happening?
  - **A:** Online event, 605 3rd Ave, New York, NY 10158-0002, United States, New York, New York
- **Q**: Who is organizing the event?
  - **A:** Content Marketing Institute
- **Q**: What type of event is this?
  - **A:** art, workshops, virtual, webinar
- **Q**: Where can I find ticket details about Rethinking your brand strategy: Maintaining authentic content in the zero-click era ?
  - **A:** You can find ticket details about this event on AllEvents.

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