

# Event Details

- **Event Name**: Membership meeting- Faygo Pop Book by Author Joe Grimm
- **Event Start and End Date**: Mon, 13 Apr, 2026 at 07:00 pm (-04:00)
- **Event Description**: The New Baltimore Historical Society will be hosting Author Joe Grimm who will be having an interaction discussion about his Faygo Pop Book and also a book signing. Everyone is welcome to attend. 
It will be Monday, April 13th at 7 p.m. 
at the Civic Club 
36551 Main Street
New Baltimore, MI

Joe Grimm wrote The Faygo Book after building up a tremendous thirst working on Coney Detroit with Katherine Yung (Wayne State University Press, 2012). A lifelong Detroit-area resident and twenty-five-year veteran of the Detroit Free Press, Grimm is a Michigan State University journalism professor. His favorite Faygo flavor is Rock &amp; Rye.

The story behind Faygo, a Detroit soft drink company since 1907.

The Faygo Book is the social history of a company that has forged a bond with a city and its residents for more than a century. The story of Faygo, Detroit's beloved soda pop, begins over a hundred years ago with two Russian immigrant brothers who were looking to get out of the baking business. Starting with little more than pots, pails, hoses, and a one-horse wagon, Ben and Perry Feigenson reformulated cake frosting recipes into carbonated beverage recipes and launched their business in the middle of the 1907 global financial meltdown. It was an improbable idea. Through recessions and the Great Depression, wartime politics, the rise and fall of Detroit's population, and the neverending challenges to the industry, the Feigensons persisted. Out of more than forty bottlers in Detroit's "pop alley," Faygo remained the last one standing. 
Within the pages of The Faygo Book, author Joe Grimm carefully measures out the ingredients of a successful beverage company in spite of dicey economic times in a boom-and-bust town. Take a large cup of family—when the second generation of Feigensons gambled with the chance at national distribution while the odds were stacked against them—and add a pinch of innovation—not just with their rambunctious rainbow of flavors but with packaging and television advertising that infused Faygo with nostalgia. Mix in a quality product—award-winning classics (and some flops) that they insisted on calling "pop," despite the industry's plea for a more grown-up name. Stir in a splash of loyalty to its locally hired employees, many of whom would stay with Faygo for decades. These are the values on which Faygo has hung its hat for generations, making it an integral part of communities across the country.
The Faygo Book is the story of a pop, a people, and a place. These stories and facts will tickle the taste buds and memories of Detroiters and Faygo lovers everywhere.
- **Event URL**: https://allevents.in/new-baltimore/membership-meeting-faygo-pop-book-by-author-joe-grimm/200029503974502
- **Event Categories**: art, literary-art, meetups
- **Interested Audience**: 
  - total_interested_count: 45

## Ticket Details

- **Ticket URL**: http://facebook.com/200029503974502?utm_source=AllEvents.in&utm_medium=event-discovery-platform&utm_campaign=new+baltimore-events

## Event venue details

- **city**: New Baltimore
- **state**: MI
- **country**: United States
- **location**: New Baltimore Civic Club
- **lat**: 42.6810608
- **long**: -82.73349
- **full address**: New Baltimore Civic Club, 36551 Main St,New Baltimore, Michigan, United States

## Event Organizer details

- **affiliate_id**: 2
- **organizer**: New Baltimore Historical Society (https://allevents.in/org/new-baltimore-historical-society/13089320)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events9/banners/d5bda3e372490a075b283e9a3e244cb5f197f2801cb5b01538ad162c3ff6a970-rimg-w1198-h1260-dcd7f3f8-gmir?v=1774181123
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events9/banners/777f5b84d1bb2b292fd1cbe0fa1216b47c133e43b6edc7c405d5e850967f8d1d-rimg-w300-h300-dcd7f2f8-gmir?v=1774181124

## FAQs

- **Q**: When is the event happening?
  - **A:** Mon, 13 Apr, 2026 at 07:00 pm (-04:00)
- **Q**: Where is the event happening?
  - **A:** New Baltimore Civic Club, 36551 Main St,New Baltimore, Michigan, United States
- **Q**: Who is organizing the event?
  - **A:** New Baltimore Historical Society
- **Q**: What type of event is this?
  - **A:** art, literary-art, meetups
- **Q**: Where can I find ticket details about Membership meeting- Faygo Pop Book by Author Joe Grimm ?
  - **A:** You can find ticket details about this event on AllEvents.

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