Web Accessibility: ADA Compliance to Avoid Law Suits & Boost SEO
During the first 6 months of 2018, nearly 5,000 federal lawsuits were filed against firms for non-compliance with the Americans with Disabilities Act (LA Times). Hotels, restaurants, and shops, have been caught in a wave of ADA lawsuits targeting businesses across the country. But businesses are not being targeted for not having an access ramp, or installing handrails, instead they are being sued because their website isn't accessible to people with disabilities, particularly those who have problems seeing or hearing.
Melissa Ward, from NewWard Development, is going to help you understand why missed opportunities abound on your web site for improving your search rankings and reaching out to audiences who have a disability. The ADA is a comprehensive civil rights law that was enacted to protect individuals with disabilities from discrimination, and, as a marketer, you need to know about it. When your web site is ADA compliant, it means that individuals with disabilities can still interact with your site and conduct normal business.
What are the key takeaways?
Melissa is going to show how keeping ADA complaint can also help your search rankings. Among the things she will be talking about:
•Add alt tags to your photos so site visitors who use readers know what is there.
•Add title tags to your links. Use these to explain what happens when that link is clicked.
•Making sure your site is clean.
•Use title tags – H1, H2, H3 etc to break out pages into meaningful sections.
•Use heading tags in order that makes sense.
•Running your site through a compliance tester.
So, if you want to improve your SEO rankings, and avoid a costly lawsuit because of website that is non-ADA complaint, then this AMA Breakfast Brief will tell you how.
Who is Melissa Ward?
Melissa Ward has been working online since 1999. As the Managing Partner of NewWard Development, LLC, Melissa manages the internet presence of her clients. From web site design to inbound marketing techniques, Melissa’s job is to make sure her clients get found and convert visitors into customers. As a speaker, Melissa is enthusiastic, dynamic and offers solutions in non-tech language. Audiences walk away motivated and with knowledge to act.
Our Event Sponsor: CAP Com Federal Credit Union
CAP COM Federal Credit Union is the proud sponsor of the American Marketing Association New York Capital Region Chapter Breakfast Brief series for 2019. Living life to its fullest is so much simpler with CAP COM by your side. We are here to help you fulfill your dreams. Affordable financial services come with friendly one-on-one support from people who care. Because CAP COM is locally owned by its customers, we are truly at your service. Making people the priority also means giving back to the community.
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