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Product Management Essentials and Product Strategy Workshop Bundle– New York City

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Product Management Essentials and Product Strategy Workshop Bundle– New York City


Our 3 - Day Training Bundle gives registrants an opportunity to experience and participate in both workshops allowing  for the ultimate opportunity to achieve useful and empowering resources!




Day 1 & 2 : 

Product Management Essentials Workshop 

This two-day public workshop is for product managers who need to establish credible product leadership with a solid understanding of full-stream product management.  It takes product managers on a step-by-step journey across the product life cycle using our product management life cycle model.  This product management training is facilitated by experts who bring the material to life and guide participants through action-oriented exercises that can be immediately brought back to the job.




Day  3 :

Product Strategy Workshop:

This unique program is designed to teach product managers and their teams how to construct a product strategy and roadmap from the ground up. The workshop environment is organized into product teams who collaborate, conduct research, and work to uncover market opportunities. Teams will cull opportunities through a unique scoring matrix so that the most relevant product initiatives are pursued. Finally, the team will craft a presentation that with cohesive marketing mix model and product roadmap.


This product management training is based on The Product Manager’s Desk Reference(2e), written by Sequent Learning’s founder, Steven Haines.



Key Advantages of Both Workshops:



Focus on the entire life cycle, from start to finish



Attention to both Waterfall and Agile product development methods



Emphasis on the “art” of influencing, story-telling, and getting the job done



Concentration on market-oriented product strategies to drive the product’s business



Develops the required mindset to think strategically



Cultivates collaborative cross-functional relationships that build consensus



Focuses on vision, goals, and strategy for the product



Establishes a foundation for repeatability and consistency



Bundle INCLUDES ALL of the following tools and resources at NO ADDITIONAL CHARGE:



Access to our Product Management Certificate Program 



One year of access to over 100 of our Whiteboard Videos and Product Management Leadership Summit Videos



An electronic copy of our Product Management Template Pack



A copy of the Product Management Essentials course workbook



A copy of our Product Management Framework



A copy of the Product Strategy course workbook






Agenda For All 3-Days:



Breakfast available around 7:45 am



Class 8:30am - 4:30pm



30 Minute lunch break 



Several breaks given throughout the day




Cancellation/Refund Policy:

Requests for refunds will be honored within sixty (60) days of the date of purchase. No refunds will be issued after this time period has expired. In addition, for public workshops, no refunds will be issued within thirty (30) days of the workshop start date.

Ticket Information Ticket Price
Product Management/Strategy Bundle USD 2,895



Map AMA Executive Conference Center, 1601 Broadway, New York, United States
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