Experience Design: The Next Frontier in Marketing
Russ Klein, CEO of the American Marketing Association, re-imagines the future of marketing and brand building by teaching not just knowledge, but an understanding of how and why the rapidly changing post-digital network-based world requires a new set of paradigms for the 21st Century marketer.
Experience design is the next frontier for all enterprises and brands. Without intentional experience design, a brand is at high risk of losing both its clarity and meaning, two essential predicates for brand building.
Russ’ new and patented construct on Experience Design means a brand can be built on experience design alone and can be strengthened by effective storytelling. Conversely, without intentional and positive experience design a brand cannot compete on storytelling alone.
Who is Russ Klein?
Russell Klein has quarterbacked teams for many of the world’s foremost brand names—holding top marketing and advertising posts at Dr Pepper/7UP Companies, Gatorade, 7-Eleven Corporation, Burger King Corporation, and Arby’s Restaurant Group.
His Burger King body of work that was recognized by ADWEEK as “The Advertiser of the Decade” for the 2000’s…a distinction belonging to Nike and Budweiser in previous decades. Klein was again recognized as a seminal influence behind Burger King’s recognition at this year’s Cannes ad festival as Creative Marketer of the Year in 2017; referencing a few of his most popular campaigns including:
Burger King’s groundbreaking digital campaign, “Subservient Chicken”
• ranked as the 6th greatest campaign of 21st Century by Ad Age
• and Digital Ad of the Decade by the Wall Street Journal
Klein was responsible for “Whopper Freakout”
• the highest recalled advertising campaign ever measured by Nielsen’s IAG Research among all advertisers
As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the essential community for marketers.
•Klein was once nicknamed “Flamethrower” by an industry publication for his managerial risk-taking and provocative advertising; but he now aspires to be the torch bearer for all marketers.
Our Event Sponsor: CAP Com Federal Credit Union
CAP COM Federal Credit Union is the proud sponsor of the American Marketing Association New York Capital Region Chapter Breakfast Brief series for 2019. Living life to its fullest is so much simpler with CAP COM by your side. We are here to help you fulfill your dreams. Affordable financial services come with friendly one-on-one support from people who care. Because CAP COM is locally owned by its customers, we are truly at your service. Making people the priority also means giving back to the community.
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