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Psychology of Persuasion

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Psychology of Persuasion


To get people to say 'yes' to your product or service, you first must understand the people you are creating it for. That’s the realm of Psychology and by understanding some of the key principles of human behaviour you can create content that is far more likely to attract, convince and convert.

Did you know:
- By using subtle priming techniques on your website, you can get visitors to remember key things about your brand
- You can use the principle of ‘reciprocity’ by giving away something for free before you ask for something in return
- You can leverage ‘social proof’ in your marketing and harness the ‘me too’ effect
- The decoy effect in pricing is used to make people choose the most expensive option

This 6-part series will discuss the role of Psychology in marketing and some useful tips for anyone who regularly prepares the marketing content for their organisation.

By understanding some of the key principles of human behaviour, you can create content that is far more likely to attract, convince and convert.

WHEN:
Workshop 1 - Principle of Reciprocity
Friday 21 June, 9.30am - 11.30am

Workshop 2 - Principle of Scarcity
Friday 26 July, 9.30am - 11.30am

Workshop 3 - Principle of Authority
Friday 30 August, 9.30am - 11.30am

Workshop 4 - Principle of Consistency
Friday 27 September, 9.30am - 11.30am

Workshop 5 - Principle of Liking
Friday 25 October, 9.30 - 11.30am

Workshop 6 - Principle of Consensus
Friday 22 November, 9.30 - 11.30am

WHERE:
Lighthouse
Unit 6, 65 Tennant Street
Fyshwick ACT

COST:
$55.00 (+GST) per person, per workshop
$150.00 (+GST) for all 6 workshops



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Map Lighthouse Business Innovation Centre Pty Ltd, 6/65 Tennant Street, Fyshwick, Australian Capital Territory, Australia 2609, Narrabundah, Australia
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