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Creating Memorable Content


Creating Memorable Content

A lot of time, effort and money is spent developing content that we hope will attract and retain customers. But in such a saturated marketplace how do we create content that is memorable? Your story is your competitive advantage. This workshop and discussion group series delves into why some content works better than others as well as practical strategies for content creators.

These small group, interactive workshops balance the theory with opportunities for discussion and application of techniques and tools.

Content isn’t limited to text on a website, brochure or media release; it’s everything your customer interacts with. Tell the story only you can tell.

Workshop 1: Understanding how customers decide
Friday 22 March, 7:30am - 9:00am

Workshop 2: The science behind ‘Fascinate’
Friday 5 April, 7:30am - 9:00am

Workshop 3: Going Viral
Friday 31 May, 7:30am - 9:00am

Workshop 4: Social Media & The Psychology of Sharing
Friday 28 June, 7:30am - 9:00am

Workshop 5: Inside the mind of your customer – effective websites
Tuesday 30 July, 7:30am - 9:00am

Workshop 6: Developing a story-driven strategy
Friday 16 August, 7:30am - 9:00am

Unit 6, 65 Tennant Street
Fyshwick ACT

$55.00 (+GST) per person, per workshop
$150.00 (+GST) for all 6 workshops

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Map Lighthouse Business Innovation Centre Pty Ltd, 6/65 Tennant Street, Fyshwick, Australian Capital Territory, Australia 2609, Narrabundah, Australia
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Lighthouse Business Innovation Centre Pty Ltd