# Event Details - **Event Name**: Accelerate your Sales & Marketing Pipeline: Zoho CRM Automation Workshop - **Event Start and End Date**: Thu, 17 Sep, 2026 at 10:00 am – Fri, 18 Sep, 2026 at 06:00 pm (+02:00) - **Event Description**: Meet Zoho: 50+ integrated apps to rescue you from Excel purgatory. Experience scalable processes designed for your growth.About this EventWhy Zoho?In the early stages, burying your processes in an infinite loop of spreadsheets is a recipe for a headache. Zoho offers an integrated suite of over 50 apps covering everything from CRM and Marketing to Finance and Project Management.The goal: Your infrastructure should scale with your growth—not your expenses. 💸Exclusive perks for startups:Massive Starting Credit: Participanting startups will receive up to €4,000 in Zoho Wallet Credits. This allows you to use almost all Zoho applications for a significant period at absolutely no cost. 🎁Goodbye, Tool Chaos: Since all apps (CRM, Finance, HR, Collaboration) are natively linked, you can skip the "Frankenstein" approach to software integration. 🛠️Startup-Specific Onboarding: As part of this partnership, you get access to specialized resources and direct support from people who actually speak "Startup." 🤝Expert Access: Starting in Q2, we’ll be hosting regular virtual office hours with Zoho experts. Stay tuned! 📅Transparency: building an investor database and pipeline early on saves you massive time. Clean CRM and organized finances are absolute gold when you hit your first Due Diligence. ✨Agenda 🪧Day 1 - April 29th: Marketing, CRM & website foundation 🏷️09:30 – 10:00 AMCheck-inCoffee & networking10:00 – 10:30 AMWelcome & account setupIntroduction and digital journeys (website, CRM, campaigns).10:30 – 11:30 AMConfiguring the Basics of Zoho CRMOverview of leads, contacts, deals, and activities in Zoho CRM.Set up users, basic fields, and pipeline stages (hands-on)11:30 AM – 12:30 PMBuilding Your Website with Zoho SitesCreate a basic marketing site or landing page in Zoho Sites.Structure pages to support where your Market lands, how your Message appears, which channels you use12:30 – 1:30 PM - Lunch Break 🥗1:30 – 2:45 PMEmbedding CRM Forms on Your Website to Capture LeadsCreate webforms in Zoho CRM to capture leads directly from the siteEmbed CRM forms into Zoho Sites for instant sync to CRM.Hands-on: Build a “Get in touch” or “Request demo” lead form2:45 – 3:45 PMAdding Live Chat & Bots with Zoho SalesIQIntro to Zoho SalesIQ for visitor tracking, live chat, and botsConfigure basic chat widget and a simple lead-qualifying botConnect SalesIQ to Zoho CRM so conversations become leads/contacts3:45 – 4:00 PMDay 1 Recap & Q&AReview end-to-end flow: visitor → site → form/chat → CRMPrep for Day 2 (promotions, automation, surveys)Day 2 - April 30th: Promotions, Automation & Customer Engagement ⚙️10:00 – 10:30 AMDay 2 Kickoff: From Leads to PipelineRecap Day 1 assets (site, forms, chat, CRM).Discuss what a basic “full funnel” looks like using Zoho tools10:30 – 11:30 AMPromotions with Zoho Social & Marketing AutomationPlan campaigns across social and emailUse Zoho Social to schedule and manage posts as part of a campaignIntro to Zoho Marketing Automation journeys (email sequences, triggers)Building a Simple Nurture JourneyDesign a basic nurture flow: new lead → welcome email → follow-up sequenceMap journey touchpoints back to CRM (lead status, scoring)11:45 AM – 12:30 PMTracking Performance: Analytics Across CRM & MarketingLook at campaign and funnel metrics in Zoho CRM and Marketing toolsIdentify which channels and messages are working using simple dashboards12:30 – 1:30 PM - Lunch Break 🥗1:30 – 2:30 PMUsing Surveys to Retain and Engage CustomersCreate a post-purchase or NPS-style survey using Zoho survey toolsConnect survey responses back to CRM for segmentation and follow-ups2:30 – 3:00 PMPutting It All Together: Your Growth BlueprintWalk through the full loop: traffic → lead → nurture → sale → survey/retentionParticipants document their own startup’s end-to-end funnel using Zoho appsClosing & Next StepsTakeaways, best practices, and suggested next experimentsFeedback and wrap-up - **Event URL**: https://allevents.in/munich/accelerate-your-sales-and-marketing-pipeline-zoho-crm-automation-workshop/100001983774392610 - **Event Categories**: business, workshops - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Age Limit: all_ages - Duration: 8 hours - Location: SCE Creative Hall - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: EUR ## Event venue details - **city**: Munich - **state**: BY - **country**: Germany - **location**: SCE Creative Hall - **lat**: 48.1537043 - **long**: 11.557874699999957 - **full address**: SCE Creative Hall, Heßstr. 89, Munich, Germany ## Event gallery - **Alt text**: Accelerate your Sales & Marketing Pipeline: Zoho CRM Automation Workshop - **Image URL**: https://cdn-az.allevents.in/events8/banners/1a37d7c7a3bd7842f071a52e0ecaf209b3f45d20fd6081399bb5c8e82c7fa385-rimg-w1200-h600-dca5a18a-gmir.jpg?v=1781688846 ## FAQs - **Q**: When and where is Accelerate your Sales & Marketing Pipeline: Zoho CRM Automation Workshop being held? - **A:** Accelerate your Sales & Marketing Pipeline: Zoho CRM Automation Workshop takes place on Thu, 17 Sep, 2026 at 10:00 am to Fri, 18 Sep, 2026 at 06:00 pm at SCE Creative Hall, Heßstr. 89, Munich, Germany. - **Q**: Who is organizing Accelerate your Sales & Marketing Pipeline: Zoho CRM Automation Workshop? - **A:** Accelerate your Sales & Marketing Pipeline: Zoho CRM Automation Workshop is organized by Strascheg Center for Entrepreneurship (SCE). - **Q**: Who is this event for? Is it right for me? - **A:** Accelerate your Sales & Marketing Pipeline: Zoho CRM Automation Workshop is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Munich, this event is thoughtfully curated to deliver a standout experience worth every moment. 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Das SCE unterstützt Gründungen aus der Wissenschaft und begleitet junge Unternehmen von der Ideenentwicklung bis zur marktfähigen Innovation. Damit trägt es zu einer aktiven Zukunftsgestaltung unserer Gesellschaft und zur Etablierung einer umfassenden Gründungskultur bei. Das Center ist 2002 von der Falk F. Strascheg Stiftung als An-Institut der Hochschule München gegründet worden. Im Juli 2011 wurden das SCE und die Hochschule München eine der drei ersten EXIST-Gründerhochschulen Deutschlands.\r\nWeitere Informationen finden Sie unter: www.sce.de" } ] } ] ```