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WeBind - IES College | Digital Marketing Google Certification Course.

WeBind - IES College | Digital Marketing Google Certification Course.

Digital Marketing Google Certification Weekend Course

WeBind’s 1-month Digital Marketing Course is an exclusive hybrid program curated by leading marketing strategists with a cumulative experience of 50+ years. The hybrid model gives the learners, an opportunity to invest proportionate time in classroom hands-on learning, as well as online interactive learning and 1 to 1 personalized experience with the expert trainers. The course starts Digital Marketing from the basics and progressively skilling the participant enough to run a complete campaign on her/his own. The modules have been systematically assembled so as to form a storyboard pattern and equip learners with the day-to-day working of a Digital Marketing agency or team. This program will make the learners get armed with Digital Marketing as a life skill besides offering a holistic 360 degrees super specialization perspective. Business owners and founders have the added advantage of an exclusive ‘Business Consultancy’ session devising growth strategies. While students and professionals can avail the ‘Career Consultancy’ by our experts to get assistance in the career with the advantage of 3 Google certificates.16 Modules, 3 Google Certifications, 4 Expert Trainers, 8 Case Studies, 6 Live Projects, 8 Softwares/Tools hands on Training with rigorous practice, 2 hours of Business or Career consultancy for each participant.

Program Curriculum

Module 1:

Basics Of Digital Marketing

Different channels for Digital Marketing

Resources required for Digital Marketing

How to create Digital Marketing plan with live industry example

Goals and successfully implemented case studies of a Smart Digital Marketing plan

Metrics, KPI’s and ROI calculation of a Digital Marketing campaign

Systematic approach deployed by top Digital Marketing strategist around the globe.

Module 2

Search Engine Optimisation (SEO)

Understand the major functions of a Search Engine

What is SEO and its need?

How to find/choose relevant keywords

On-page optimisation

Off-Page Optimisation

Link Building

Next Generation SEO

Tricks to manipulate page rankings

Secret tools to analyze competitor’s SEO ranking and strategies

Case Study Discussion on SEO(Activity)

Industry best practices

Live Project

Case Study (Online Weekly Session)

Module 3

Google Adwords

Introduction to AdWords

Different types of campaigns

Certification and business usage

Google AdWords Account Structure

Basic Advertising Metrics

Keyword Planner

Conversion tracking

Account creation (Digital Marketing Course - Hands-on Activity)

Introduction to Search

Keywords and Match Types

Creating Search Ads

Bid Strategies and Bid Modifiers

Quality Score

Google Keyword Planner (Hands-on Activity)

Conversion Tracking

Live Project: You will be setting up, launching and optimizing a Google Adwords campaign and spending real money. The project will help you understand how businesses use this effective pull marketing channel.

Case Study (Online Weekly Session)

Module 4

Google Analytics and Webmaster

Introduction to Web Analytics

Getting Started With Google Analytics

Accounts, Profiles and Users Navigation

Interpreting Google Analytics reports

Traffic sources

Direct, referring and search traffic

Live Project

Case Study (Online Weekly Session)

Module 5

Basics of Social Media Marketing

What is social media marketing and broadening scope?

Choosing your channels

Social Strategy & Social Journey

Achieving sales and marketing goals through social media

Optimising strategy for millennial generation audience

Live Project

Case Study (Online Weekly Session)

Module 6

Facebook Marketing and Facebook Adverts

Advertising On Facebook – Creating And Running An Ad

Facebook targeting alternatives - Interest base, custom based and retargeting or facebook exchange

Facebook Insights – Understanding important metrics to measure audience engagement

Ad Manager On Facebook

Best practices for ad content

Business Manager on Facebook

Ad Manager On Facebook

Best practices for ad content

Business Manager on Facebook

Module 7

Instagram Marketing (Hands-on)

Understanding Instagram

Build Brand Following with Content Strategy

How to drive engagement

Influencer Marketing

Analytics & Measurement

Module 8

LinkedIn Marketing (Hands-on)

Introduction to LinkedIn Marketing

How to Market

LinkedIn Ads

LinkedIn Campaigns

Case Study (Online Weekly Session)

Module 9

Email Marketing and Mail Automation

Overview and effectiveness of Email Campaigns

Setting up a MailChimp Account and dashboard

Creating and nurturing email marketing list and database

Strategic content implementation for emails

Design Email Templates

Uploading datasets including filtering, scrubbing

A/B split test campaigns (headlines, copy, subject line, color,)

Open Rates, Click Rates and methods to optimize it

Email Automation - Features and Functions

Simple Automation Campaigns through MailChimp

Create your own campaign and analyze

Module 10

Mobile Marketing

Importance of Mobile Marketing

Who needs mobile Marketing: TG

Mobile Marketing in Marketing Mix

SMS Marketing : Messaging

Geo-Fencing : Location Technologies

Mobile Coupons: SMS & App-based

In-App Notifications

App Ads: Types

Mobile Ad Analytics

Module 11

Wordpress/ website building

How to create a WordPress blog

Why blog is important for any business

How website/ online presence can help build business

Module 12

Lead Generation for Business

Learn the art of generating Leads online & converting them into Paying Customers by digital business

building techniques.

Module 13

Content Marketing

How to Write High-Quality Blog Content That Gets Shared

Effective Writing for SEO

Personal Branding & Marketing using Writing for Artists and Entrepreneurs

How to Write Better Headlines

Web Content Optimisation

Content Strategy for Professio

Module 14

Affiliate Marketing

How to make money online being a part/full time freelancer Affiliate Marketing & Google Adsense.

Add-on: 1-1 Online Session: Choose from Business Consultancy or Career consultancy

Module 15

E-commerce: Online store building & marketing

Understanding e-commerce business model

E-commerce Legalities

How to grow your E-commerce business using Digital Marketing.

Inventory management

Supply chain management

Packaging & shipping

How to make your own online-store using Zepo (An E-commerce enabler)

Uploading products

Business process

Setting up payment gateway

Remittance cycle & return policy

Barriers to e-commerce

Digital methods to increase customer repeatability

Detailed description given here


IES Management College, Bandra West

Call - 9773407804 or IVR 8657987988 extension 1

Map IES Management College and Research Centre, 791, S. K. Marg, Bandra Reclamation, HIG Colony, Nityanand Nagar, A Block BKC, Bandra West, Mumbai, Maharashtra 400050, India, Mumbai, India
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