Digital Marketing with Google Certification by Madhuri B
Director at CrimsonCobalt Digital | Visitinf Faculty at IIT, IIM & Tata Insitute- SVE
Please check detailed here-
http://webind.in/Home/PublicProfile/50228/Madhuri-Bogawat
19th, 20th, 26th and 27th August,2017 (2 weekends)
EarlyBird discount-INR 6500 /-
For Group Discounts call 8879163528 for assistance
WeBind's Digital Marketing Course with Google AdWords Professional Training & Google Analytics Professional Training ensures that you become a complete Google Advertising Professional. In this Digital Marketing Course, you will get a 360-degree exposure of Google Pay per Click network, analytics and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile, and Video along with interpretation skills for analytics in this Digital Marketing Course. The Digital Marketing Course module has been created keeping in mind how pivotal it is for brand managers to equip themselves with the working knowledge of the Digital Marketing industry.
After completing this Digital Marketing Course:
You will be able to ideate and execute Google campaigns using different channels like Google Search, Facebook, Twitter, LinkedIn. You will internalise different strategies for optimising your campaigns and improve ad quality. By the end of this Digital Marketing Course, you will have a solid grasp of Google AdWords network and you will be job ready.Throughout the Digital Marketing course, students will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Google Advertising efforts.Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, Digital Marketing Course attendees will learn how to create, grow, and measure the effectiveness of their Digital Marketing.
Digital Marketing Course CURRICULUM:
Day 1
9 am: Verifying Registration for the Digital Marketing Course
(Grab your seats, get your laptops connected to the wifi and begin with Digital Marketing Course)
9:30 am: Ice - Breaking Session
9:45 - 12.00 pm: Introduction to Digital Marketing Course & Its Strategy
Why is Digital Marketing Important?
Different channels for Digital Marketing
Resources required for Digital Marketing
How to make your first Digital Marketing plan/ example (Digital Marketing Course - Hands-on Activity)
12:00 pm - 2:00 pm: SEM: Google Adwords/PPC (Google Certification Training)
Introduction to AdWords
Different types of campaigns
Certification and business usage
2.00 - 2:45 pm: Lunch
2:45 - 5:30 pm: SEM: Google Adwords/PPC (Google Certification Training)
Google AdWords Account Structure
Basic Advertising Metrics
Keyword Planner
Conversion tracking
Account creation (Digital Marketing Course - Hands-on Activity)
Day 2
10:00 - 1.00pm: SEM: Google Adwords Search Advertising
Introduction to Search
Keywords and Match Types
Creating Search Ads
Bid Strategies and Bid Modifiers
Quality Score
Google Keyword Planner (Digital Marketing Course - Hands-on Activity)
1 - 1:45 pm: Lunch
1.45 - 3.30pm: SEM: Google AdWords Display, Video, Mobile, Shopping overview
3.30 - 5.30pm: Introduction to Search Engine Optimisation (SEO)
Understand the major functions of a Search Engine
What is SEO and its need?
How to find/choose relevant keywords
On-page optimisation
Off-Page optimisation
Case Study Discussion on SEO(Activity)
Day 3
9:30 am - 11:30 pm: Introduction to Social Media Marketing
Why Social Marketing
Advantages of Social media
Selling on social media and content formats
11:30 pm - 1 pm: Social Media Marketing Plan
How to plan a social media strategy for a business
1 - 1:45 pm: Lunch
1:45 - 4:30 pm: Facebook (Digital Marketing Course - Major Activity)
Engaging with fans on Facebook and growing organically
Advertising On Facebook – Creating And Running An Ad
Facebook Insights – Understanding important metrics to measure audience engagement
Ad Manager On Facebook
Business Manager on Facebook
Introduction to Instagram marketing
4:30 -4:45 pm: Snacks
4:45 - 5:30 pm: Facebook Insights
Day 4
10:00 - 11.30 am: Twitter & LinkedIn Ads
Twitter Ads & Analytics
LinkedIn Advertising - Ad Types
11.30 - 2.00 pm: Introduction to YouTube Marketing
Youtube advertising
Learn to customise your channel
Video Strategies
Optimise Videos for Search
Paid Video Promotion
2 - 2:45 pm: Lunch
2.45 - 4.00 pm: Email Campaign
Email Marketing advantages and When to use it
How to create an Email Marketing list
Using MailChimp (Digital Marketing Course Hands-On Activity)
How to develop an email list
4:00 - 4:15 pm: Doubts over Snacks
4:15pm - 5:15pm: Project : Group Activity
5:15 pm - 5:30 pm: Certificate Distribution for the Digital Marketing Course
Who should attend Digital Marketing Course:
Working Professional/Student who wish to make a career in Digital Marketing industry.
Freelancers, want to work on Digital Marketing projects, independently.
Small or local business owners, want to implement digital strategies on their websites.
Companies or individuals, hiring digital marketing freelancers or digital service companies to manage their digital Marketing.
Interview Preparation Kit will be provided to all the participants in this Digital Marketing course.
Address for this Digital Marketing Course:
IES Management College and Research Centre
791, S.K. Marg, Bandra Reclamation, Opp Lilavati Hospital, Mumbai, Maharashtra 400050
Contact Details for this Digital Marketing Course:
Phone: 8879163528 / 02239365675
Email:
connect | webind ! in
Workshop Details
Learn 8 Digital Marketing Disciplines & Tools in the Digital Marketing Course.
Hand-on training on SEM/ Google Adwords
Learn the technique to interpret Facebook Insights
Define Digital Marketing objectives, KPIs and success metrics.
Develop contagious content for Facebook, Instagram, linkedIn and other social media channels.
Deliver a social media campaign by creating attractive offers, advertise it through Facebook, and house it on a landing page.
Measure their social media marketing performance metrics and ROI.
Create Digital Marketing strategies and tactics to engage and sustain their online communities.
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