# Event Details - **Event Name**: Digital Marketing with Google Certification - **Event Start and End Date**: Sat, 19 Aug, 2017 at 09:00 am - **Event Description**: Digital Marketing with Google Certification by Madhuri B Director at CrimsonCobalt Digital | Visitinf Faculty at IIT, IIM & Tata Insitute- SVE Please check detailed here- http://webind.in/Home/PublicProfile/50228/Madhuri-Bogawat 19th, 20th, 26th and 27th August,2017 (2 weekends) EarlyBird discount-INR 6500 /- For Group Discounts call 8879163528 for assistance WeBind's Digital Marketing Course with Google AdWords Professional Training & Google Analytics Professional Training ensures that you become a complete Google Advertising Professional. In this Digital Marketing Course, you will get a 360-degree exposure of Google Pay per Click network, analytics and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile, and Video along with interpretation skills for analytics in this Digital Marketing Course. The Digital Marketing Course module has been created keeping in mind how pivotal it is for brand managers to equip themselves with the working knowledge of the Digital Marketing industry. After completing this Digital Marketing Course: You will be able to ideate and execute Google campaigns using different channels like Google Search, Facebook, Twitter, LinkedIn. You will internalise different strategies for optimising your campaigns and improve ad quality. By the end of this Digital Marketing Course, you will have a solid grasp of Google AdWords network and you will be job ready.Throughout the Digital Marketing course, students will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Google Advertising efforts.Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, Digital Marketing Course attendees will learn how to create, grow, and measure the effectiveness of their Digital Marketing. Digital Marketing Course CURRICULUM: Day 1 9 am: Verifying Registration for the Digital Marketing Course (Grab your seats, get your laptops connected to the wifi and begin with Digital Marketing Course) 9:30 am: Ice - Breaking Session 9:45 - 12.00 pm: Introduction to Digital Marketing Course & Its Strategy Why is Digital Marketing Important? Different channels for Digital Marketing Resources required for Digital Marketing How to make your first Digital Marketing plan/ example (Digital Marketing Course - Hands-on Activity) 12:00 pm - 2:00 pm: SEM: Google Adwords/PPC (Google Certification Training) Introduction to AdWords Different types of campaigns Certification and business usage 2.00 - 2:45 pm: Lunch 2:45 - 5:30 pm: SEM: Google Adwords/PPC (Google Certification Training) Google AdWords Account Structure Basic Advertising Metrics Keyword Planner Conversion tracking Account creation (Digital Marketing Course - Hands-on Activity) Day 2 10:00 - 1.00pm: SEM: Google Adwords Search Advertising Introduction to Search Keywords and Match Types Creating Search Ads Bid Strategies and Bid Modifiers Quality Score Google Keyword Planner (Digital Marketing Course - Hands-on Activity) 1 - 1:45 pm: Lunch 1.45 - 3.30pm: SEM: Google AdWords Display, Video, Mobile, Shopping overview 3.30 - 5.30pm: Introduction to Search Engine Optimisation (SEO) Understand the major functions of a Search Engine What is SEO and its need? How to find/choose relevant keywords On-page optimisation Off-Page optimisation Case Study Discussion on SEO(Activity) Day 3 9:30 am - 11:30 pm: Introduction to Social Media Marketing Why Social Marketing Advantages of Social media Selling on social media and content formats 11:30 pm - 1 pm: Social Media Marketing Plan How to plan a social media strategy for a business 1 - 1:45 pm: Lunch 1:45 - 4:30 pm: Facebook (Digital Marketing Course - Major Activity) Engaging with fans on Facebook and growing organically Advertising On Facebook – Creating And Running An Ad Facebook Insights – Understanding important metrics to measure audience engagement Ad Manager On Facebook Business Manager on Facebook Introduction to Instagram marketing 4:30 -4:45 pm: Snacks 4:45 - 5:30 pm: Facebook Insights Day 4 10:00 - 11.30 am: Twitter & LinkedIn Ads Twitter Ads & Analytics LinkedIn Advertising - Ad Types 11.30 - 2.00 pm: Introduction to YouTube Marketing Youtube advertising Learn to customise your channel Video Strategies Optimise Videos for Search Paid Video Promotion 2 - 2:45 pm: Lunch 2.45 - 4.00 pm: Email Campaign Email Marketing advantages and When to use it How to create an Email Marketing list Using MailChimp (Digital Marketing Course Hands-On Activity) How to develop an email list 4:00 - 4:15 pm: Doubts over Snacks 4:15pm - 5:15pm: Project : Group Activity 5:15 pm - 5:30 pm: Certificate Distribution for the Digital Marketing Course Who should attend Digital Marketing Course: Working Professional/Student who wish to make a career in Digital Marketing industry. Freelancers, want to work on Digital Marketing projects, independently. Small or local business owners, want to implement digital strategies on their websites. Companies or individuals, hiring digital marketing freelancers or digital service companies to manage their digital Marketing. Interview Preparation Kit will be provided to all the participants in this Digital Marketing course. Address for this Digital Marketing Course: IES Management College and Research Centre 791, S.K. Marg, Bandra Reclamation, Opp Lilavati Hospital, Mumbai, Maharashtra 400050 Contact Details for this Digital Marketing Course: Phone: 8879163528 / 02239365675 Email: connect@webind.in Workshop Details Learn 8 Digital Marketing Disciplines & Tools in the Digital Marketing Course. Hand-on training on SEM/ Google Adwords Learn the technique to interpret Facebook Insights Define Digital Marketing objectives, KPIs and success metrics. Develop contagious content for Facebook, Instagram, linkedIn and other social media channels. Deliver a social media campaign by creating attractive offers, advertise it through Facebook, and house it on a landing page. Measure their social media marketing performance metrics and ROI. Create Digital Marketing strategies and tactics to engage and sustain their online communities. - **Event URL**: https://allevents.in/mumbai/digital-marketing-with-google-certification/80001545013202 - **Event Categories**: workshops - **Interested Audience**: - total_interested_count: 0 ## Ticket Details ## Event venue details - **city**: Mumbai - **location**: IES Management College and Research Centre - **full address**: IES Management College and Research Centre, 791, S.K. Marg, Bandra Reclamation, Opp Lilavati Hospital, Mumbai ## Event gallery - **Alt text**: Event Photo 1 - **Image URL**: https://cdn2.allevents.in/thumbs/live_large5985e64d849c7.jpg - **Alt text**: Event Photo 2 - **Image URL**: https://cdn2.allevents.in/thumbs/live_large5985e64c32efa.jpg - **Alt text**: Event Photo 3 - **Image URL**: https://cdn2.allevents.in/thumbs/live_large5985e64c1c55d.jpg - **Alt text**: Event Photo 4 - **Image URL**: https://cdn2.allevents.in/thumbs/live_large5985e64a8a87b.jpg - **Alt text**: Event Photo 5 - **Image URL**: https://cdn2.allevents.in/thumbs/live_large5985e64a0be23.jpg - **Alt text**: Event Photo 6 - **Image URL**: https://cdn2.allevents.in/thumbs/live_large5985e6490ccd5.jpg - **Alt text**: Event Photo 7 - **Image URL**: https://cdn2.allevents.in/thumbs/live_large5985e6477a828.jpg - **Alt text**: Event Photo 8 - **Image URL**: https://cdn2.allevents.in/thumbs/live_large5985e64763f9a.jpg - **Alt text**: Event Photo 9 - **Image URL**: https://cdn2.allevents.in/thumbs/live5985e6456bef8.jpeg - **Alt text**: Event Photo 10 - **Image URL**: https://cdn2.allevents.in/thumbs/live_large5985e645438b4.jpg ## FAQs - **Q**: When and where is Digital Marketing with Google Certification being held? - **A:** Digital Marketing with Google Certification takes place on Sat, 19 Aug, 2017 at 09:00 am at IES Management College and Research Centre, 791, S.K. Marg, Bandra Reclamation, Opp Lilavati Hospital, Mumbai. - **Q**: Who is organizing Digital Marketing with Google Certification? - **A:** Digital Marketing with Google Certification is organized by WeBind. - **Q**: What has been the experience of attendees at WeBind's events? - **A:** WeBind has 293+ followers on AllEvents, reflecting a trusted and active community of event-goers who follow their events. 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