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1 Month Digital Marketing - Google Certification Program

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1 Month Digital Marketing - Google Certification Program


1 Month Digital Marketing - Google Certification Course
1 Month Digital Marketing - Google Certification Program

WeBind’s 1-month Digital Marketing Course is an exclusive hybrid program curated by leading marketing strategists with a cumulative experience of 50+ years. The hybrid model gives the learners, an opportunity to invest proportionate time in classroom hands-on learning, as well as online interactive learning and 1 to 1 personalized experience with the expert trainers. The course starts Digital Marketing from the basics and progressively skilling the participant enough to run a complete campaign on her/his own. The modules have been systematically assembled so as to form a storyboard pattern and equip learners with the day-to-day working of a Digital Marketing agency or team. This program will make the learners get armed with Digital Marketing as a life skill besides offering a holistic 360 degrees super specialization perspective. Business owners and founders have the added advantage of an exclusive ‘Business Consultancy’ session devising growth strategies. While students and professionals can avail the ‘Career Consultancy’ by our experts to get assistance in the career with the advantage of 3 Google certificates.


65 hours of Classroom training completely hands-on; 3 Google Certifications & 1 WeBind Certification; 8 Online Live & interactive Case-study learning during weekdays; 4 expert trainers; 8 industry case studies; 6 industry live projects; 10 software & tools.

Program Curriculum:

Module 1: Basics Of Digital Marketing

Different channels for Digital Marketing
Resources required for Digital Marketing
How to create Digital Marketing plan with live industry example
Goals and successfully implemented case studies of a Smart Digital Marketing plan
Metrics, KPIs and ROI calculation of a Digital Marketing campaign
Systematic approach deployed by top Digital Marketing strategist around the globe.


Module 2: Wordpress/Website building

How to create a WordPress blog
Why blog is important for any business
How website/ online presence can help build business


Module 3: Search Engine Optimisation (SEO)

Understand the major functions of a Search Engine
What is SEO and its need?
How to find/choose relevant keywords
On-page optimization
Off-Page Optimisation
Link Building
Next Generation SEO
Tricks to manipulate page rankings
Secret tools to analyze competitors SEO ranking and strategies
Case Study Discussion on SEO(Activity)
Industry best practices
Live Project

Case Study (Online Weekly Session)


Module 4: Google Adwords Certification Training

Introduction to AdWords
Different types of campaigns
Certification and business usage
Google AdWords Account Structure
Basic Advertising Metrics
Keyword Planner
Conversion tracking
Account creation (Digital Marketing Course - Hands-on Activity)
Introduction to Search
Keywords and Match Types
Creating Search Ads
Bid Strategies and Bid Modifiers
Quality Score
Google Keyword Planner (Hands-on Activity)
Conversion Tracking

Case Study of an FMCG brand on Google Adwords

Live Project: You will be setting up, launching and optimizing a Google Adwords campaign and spending real money. The project will help you understand how businesses use this effective pull marketing channel.


Module 5: Google Analytics Certification Training

Getting Started With Google Analytics
Accounts, Profiles and Users Navigation
Interpreting Google Analytics reports
Traffic sources
Direct, referring and search traffic
Live Project

Case Study (Online Weekly Session)


Module 6: Business Use of Social Media Marketing

What is social media marketing and broadening scope?
Choosing your channels
Social Strategy & Social Journey
Achieving sales and marketing goals through social media
Optimising strategy for millennial generation audience
Live Project
Case Study (Online Weekly Session)


Module 7: Facebook Marketing and Facebook Adverts (Hands-on)

Advertising On Facebook Creating And Running An Ad
Facebook targeting alternatives - Interest base, custom based and retargeting or facebook exchange
Facebook Insights Understanding important metrics to measure audience engagement
Ad Manager On Facebook
Best practices for ad content
Business Manager on Facebook
Ad Manager On Facebook
Best practices for ad content
Business Manager on Facebook


Module 8: Instagram Marketing (Hands-on)

Understanding Instagram
Build Brand Following Content Strategy
How to drive engagement
Influencer Marketing
Analytics & Measurement


Module 9: Twitter & LinkedIn Marketing (Hands-on)

Introduction to LinkedIn Marketing & twitter
Business use of the applications
LinkedIn & Twitter Ads
Creating campaigns on LinkedIn & Twitter

Case Studies on Social Marketing Channels

Module 10: Email Marketing

Overview and effectiveness of Email Campaigns
Setting up a MailChimp Account and dashboard
Creating and nurturing email marketing list and database
Strategic content implementation for emails
Design Email Templates
Uploading datasets including filtering, scrubbing.
A/B split test campaigns (headlines, copy, subject line, color,)
Open Rates, Click Rates and methods to optimize it
Create your own campaign and analyze

Module 11: Mobile Marketing

Importance of Mobile Marketing
Who needs mobile Marketing: TG
Mobile Marketing in Marketing Mix
SMS Marketing: Messaging
Geo-Fencing: Location Technologies
Mobile Coupons: SMS & App-based
In-App Notifications
App Ads: Types
Mobile Ad Analytics


Module 12: Lead Generation for Business

Learn the art of generating Leads online & converting them into Paying Customers by digital business building techniques.


Module 13: E-commerce: Online store building & marketing

How to make your own online-store using zepo tool
How to market your e-commerce with zepo marketing CRM
End-to-End offering of Zepo-ecommerce SaaS


Module 14: Affiliate Marketing

How to make money online being a part/ full-time freelancer
Affiliate Marketing
Google Adsense.

6 Months Course Validity

In-case if you miss any of the training session (online or classroom) or wish to re-attend any module you can join any of the same in any of upcoming batches within 6 months of your enrollment without any extra cost.


Contact Details for this Digital Marketing Course:

Call us at IVR number - 865-798-7988 extension 1 or mail us at connect | webind ! in

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