Pakistan Horticulture Development & Export Company in Collaboration with Muhammad Nawaz Sharif University of Agriculture, Multan
Cordially Invites
WORKSHOP ON BRANDING AND PACKAGING
"From Farm Gate to Global Plate"#
"Standard Packaging and Branding Techniques for Enhancing Competitiveness of Dehydrated and Value-Added Horticultural Products"
Tuesday, 11th November, 2025
Muhammad Nawaz Sharif University of Agriculture, Multan
Time: 10:30 AM (PST)
PROGRAM
Opening Remarks & Opportunities in Branding & Packaging of Horticultural Value-Added Products
Mr. Athar Hussain Khokhar, CEO-PHDEC
KEYNOTE SPEAKERS:
Mr. Muhammad Sarfaraz Akram - Plant Manager/Consultant, Mango Dehydration Facility, Value Addition and Entrepreneurship Centre, MNS University of Agriculture, Multan
Topic: Innovative Branding and Packaging of Horticulture Value Added Products
Mr. Abid Shah Shinwari - Senior Research Officer, Food Technology Department, ARI Mingora, Swat
Topic: Standard Packaging, Branding and Labelling Techniques for Enhancing Competitiveness of Dehydrated and Value-Added Horticultural Products
Prof. Dr. Mubashir Mehdi - Director ORIC /BIC, Muhammad Nawaz Sharif University of Agriculture, Multan.
Topic: Branding and labeling potential of horticulture value-added products
Dr. Muhammad Azeem Khan - Consultant Agri-Products, PHDEC
Topic: Conclusion of the technical part of the Session
Closing Remarks:
Prof. Dr. Asif Ali (T.I) - Vice Chancellor, Muhammad Nawaz Sharif University of Agriculture, Multan
MODERATORS:
Mr. Khawar Nadeem (Manager Agri-Products, PHDEC) 0300-7665829
Mr. Zulqarnain Zaka (Assistant Manager Agri-Products) 0333-9831423
Mr. Muhammad Bilal Ahsan (Lecturer in Agri-Business Department, MNSUAM) 0332-6612270
Also check out other Workshops in Multan, Business events in Multan.
