# Event Details - **Event Name**: JIA JIANG at Books Inc. Mountain View - **Event Start and End Date**: Tue, 14 Jul, 2026 at 06:00 pm – Tue, 14 Jul, 2026 at 07:00 pm - **Event Description**: Join us for the launch party of local author and entrepreneur Jia Jiang's Easy Discipline, a guide to achieving your goals!About this EventAbout the book: Most people think that because great achievements are difficult, they must also feel difficult. But great accomplishments are rarely achieved through mental toughness. Rather, the most successful people find ways to make hard actions repeatable and enjoyable.Drawing on stories from his own battles with ADHD and procrastination, as well as twelve epic stories from history and pop culture, bestselling author Jia Jiang outlines the four principles of Easy Discipline—Enjoyment, Artistry, Systems, and Yourself—so you can take hard actions on a consistent basis, and love your work in the process. Each principle offers a mindset of Easy Discipline, as well as powerful, practical tools to turn mindset into action. You’ll learn:-How to harness the power of the One Action Goal system—and why it’s the only system you’ll ever need-Why “Changing the Game” can turn dreaded tasks into energizing pursuits-How to curate your media consumption to educate and inspire you toward your goal, the way developers fine-tune AI machines-How to create an “Inspiration Index” that concretely ties your efforts (inputs) to measurable outputs-Why “Repetition with Variation” is the key to successA love letter to ambitious people everywhere who are disorganized, undisciplined, and distracted, Easy Discipline will give you the mindsets and tools to turn flaws into assets, obstacles into stepstones, and dreams into realities. Work can be fun. Focus can be automatic. And success can be easy.“Jiang makes a point too many achievement books miss: if you hate what you're doing, no system will save you. Easy Discipline is a practical, story-rich argument for finding work you actually want to show up for.”—Nir Eyal, bestselling author of Indistractable and Beyond Belief“Most books about discipline make you feel like you need to try harder. This one makes you realize you've been trying wrong. Jiang flips the entire achievement conversation on its head with a simple idea: what if sustainable discipline didn't have to feel like suffering? Easy Discipline is smart, story-driven book that sticks with you long after you put it down. If you've ever burned out chasing a goal you actually cared about, this book will show you why, and what to do instead.”—Jon Acuff, New York Times bestselling author of Procrastination Proof“Easy Discipline makes a refreshing case that discipline doesn’t have to feel like a struggle. Jiang shows how to make follow-through feel more natural—and a lot less exhausting.”—Chris Guillebeau, author of Time Anxiety and The Art of Non-Conformity"There is a better way to achieve your greatest dreams. Not through punishment and force, but through joy, mastery, and systems that align with your deepest nature. Easy Discipline is a rallying cry for every ambitious person who has been taught that suffering is the price of greatness. It's time to reject that story and reclaim the best version of yourself."—Liz Tran, author of AQ and The Karma of Success"Easy Discipline offers a refreshing reframe of discipline itself—from something you endure to something you cultivate through enjoyment, creativity, and thoughtful systems. It resonates strongly with my belief that you can't compete with someone who's having fun."—Tiago Forte, bestselling author of Building a Second Brain“Jiang has a knack for taking uncomfortable problems and making them approachable. He did it so well in Rejection Proof that I assigned it in my entrepreneurship classes. Now, in Easy Discipline, he applies his same kind of thinking to discipline itself. Instead of glorifying grind, he makes a simple, convincing case that the work you actually enjoy is the work you’ll stick with. And in a world obsessed with pushing harder, that’s a surprisingly useful shift.”—Aaron Dinin, Duke University entrepreneurship professor and author of the “Learning to Fail” newsletterJia Jiang is an award-winning speaker, entrepreneur, and the bestselling author of Rejection Proof. As a keynote speaker, Jiang has spoken at corporate and industry events and in front of 400,000+ live audiences. His TED talk has millions views and is ranked in the top 1% among all TED talks. Jiang is also the owner of Rejection Therapy, which helps people overcome their fear of rejection and develop mental resilience. His work has been featured in Time, CNN, Today, Business Insider, The Guardian, Wired, and countless news outlets. - **Event URL**: https://allevents.in/mountain-view/jia-jiang-at-books-inc-mountain-view/100001986945684028 - **Event Categories**: art, literary-art, business, parties, workshops, fine-arts, entertainment - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 1 hour - Location: Books Inc. - Languages: English ## Ticket Details - **Ticket Price Range**: min: 23.88, max: 23.88, currency: USD ## Event venue details - **city**: Mountain View - **state**: CA - **country**: United States - **location**: Books Inc. - **lat**: 37.3922279 - **long**: -122.0797416 - **full address**: Books Inc., 317 Castro Street, Mountain View, United States ## Event gallery - **Alt text**: JIA JIANG at Books Inc. Mountain View - **Image URL**: https://cdn-az.allevents.in/events6/banners/27b54c46262683bbf5611fd9d6844f50f5c3029ba5f16b6f3485a11c7ff056c6-rimg-w1200-h600-dcf0ede8-gmir.jpg?v=1775798246 ## FAQs - **Q**: When and where is JIA JIANG at Books Inc. Mountain View being held? - **A:** JIA JIANG at Books Inc. Mountain View takes place on Tue, 14 Jul, 2026 at 06:00 pm to Tue, 14 Jul, 2026 at 07:00 pm at Books Inc., 317 Castro Street, Mountain View, United States. - **Q**: Who is organizing JIA JIANG at Books Inc. Mountain View? - **A:** JIA JIANG at Books Inc. Mountain View is organized by Books Inc.. - **Q**: Who is this event for? Is it right for me? - **A:** JIA JIANG at Books Inc. Mountain View is ideal for party-goers, social butterflies, and anyone looking for a great night out with music, drinks, and good vibes. Whether you're a first-time attendee or a longtime enthusiast in Mountain View, this event is thoughtfully curated to deliver a standout experience worth every moment. If JIA JIANG at Books Inc. Mountain View sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "JIA JIANG at Books Inc. 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In the meantime, we are working on an exciting list of virtual events for both adults and children and we look forward to exploring this new format with you.Sales equate success, and as with in-store events, booksales made from an independent bookstore benefit the author, publisher, and lead to future event bookings. Please help us keep the Bay Area the wonderful literary hub that it is by supporting your local Books Inc." } ] } ] ```