# Event Details

- **Event Name**: DRIW' 26 - Roundtable: Humor in Communication and Marketing
- **Event Start and End Date**: Fri, 15 May, 2026 at 02:30 pm – Fri, 15 May, 2026 at 04:00 pm (+01:00)
- **Event Description**: This roundtable examines how humor functions as a mechanism for brand differentiation and consumer engagement.About this EventParticipants: Joaquim Casaca (UNIDCOM/IADE), Frederico Caetano (UNIDCOM/IADE), João Freitas (O Escritório), Sérgio Resende (Havas Lisboa), Ana Guiomar (Atriz)Moderation: Célia Reis (UNIDCOM/IADE)Emerging research demonstrates that humor-based strategies can generate substantial competitive advantage through brand authenticity and emotional identification, particularly for smaller organizations and in saturated markets. This roundtable examines how humor functions as a mechanism for brand differentiation and consumer engagement, while also fostering emotional connection across diverse market contexts and communication platforms.
- **Event URL**: https://allevents.in/moscavide/driw-26-roundtable-humor-in-communication-and-marketing/100001988508418208
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket Price Range**: min: 0, max: 0, currency: EUR

## Event venue details

- **city**: Moscavide
- **state**: LI
- **country**: Portugal
- **location**: Oriente Green Campus Universidade Europeia
- **lat**: 38.7825926
- **long**: -9.102485699999999
- **full address**: Oriente Green Campus Universidade Europeia, 3 Rua Adão Manuel Ramos Barata, Moscavide, Portugal

## Event gallery

- **Alt text**: DRIW' 26 - Roundtable: Humor in Communication and Marketing
  - **Image URL**: https://cdn-az.allevents.in/events6/banners/02797469d2f2c444e60b495f92ecb14ab26409a1578ab530488ae9954ff999cd-rimg-w1200-h600-dcffffff-gmir.jpg?v=1777987641

## FAQs

- **Q**: When and where is DRIW' 26 - Roundtable: Humor in Communication and Marketing being held?
  - **A:** DRIW' 26 - Roundtable: Humor in Communication and Marketing takes place on Fri, 15 May, 2026 at 02:30 pm to Fri, 15 May, 2026 at 04:00 pm at Oriente Green Campus Universidade Europeia, 3 Rua Adão Manuel Ramos Barata, Moscavide, Portugal.
- **Q**: Who is organizing DRIW' 26 - Roundtable: Humor in Communication and Marketing?
  - **A:** DRIW' 26 - Roundtable: Humor in Communication and Marketing is organized by UNIDCOM/IADE.

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