# Event Details - **Event Name**: Fever Tree Presents: Premium w/o proof: Redfining No/Low - **Event Start and End Date**: Sat, 06 Jun, 2026 at 01:30 pm – Sat, 06 Jun, 2026 at 02:30 pm (-04:00) - **Event Description**: WITH MAXIME BRIEREAbout this EventA Canada-first deep dive into how no/low has moved from “nice-to-have” to must-have—and what separates token options from truly compelling, revenue-driving serves. We’ll ground the shift in the latest Canadian signals (including rapid category growth and changing drinking patterns), then translate it into a practical playbook: how to build flavour-first drinks with real structure (bitterness, acidity, texture), engineer a menu that feels inclusive (not “othered”), and use format and ritual to match the moment. Built for trade, but designed to be accessible to anyone who loves a great drink. - **Event URL**: https://allevents.in/montr%C3%A9al/fever-tree-presents-premium-w-o-proof-redfining-no-low/100001989681731620 - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: CAD ## Event venue details - **city**: Montréal - **state**: QC - **country**: Canada - **location**: Hôtel William Gray - **lat**: 45.5073105 - **long**: -73.553193 - **full address**: Hôtel William Gray, 421 Rue Saint-Vincent, Montréal, Canada ## Event gallery - **Alt text**: Fever Tree Presents: Premium w/o proof: Redfining No/Low - **Image URL**: https://cdn-az.allevents.in/events8/banners/77d4aba88e4b2a6d8365e5c018a7119c9239bbb5cb6ed50057b5c93c6a6c5b7b-rimg-w1200-h480-dcd8d9db-gmir.jpg?v=1778993929 ## FAQs - **Q**: When and where is Fever Tree Presents: Premium w/o proof: Redfining No/Low being held? - **A:** Fever Tree Presents: Premium w/o proof: Redfining No/Low takes place on Sat, 06 Jun, 2026 at 01:30 pm to Sat, 06 Jun, 2026 at 02:30 pm at Hôtel William Gray, 421 Rue Saint-Vincent, Montréal, Canada. - **Q**: Who is organizing Fever Tree Presents: Premium w/o proof: Redfining No/Low? - **A:** Fever Tree Presents: Premium w/o proof: Redfining No/Low is organized by Montreal Cocktail Fest. - **Q**: Who is this event for? Is it right for me? - **A:** Fever Tree Presents: Premium w/o proof: Redfining No/Low is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Montréal, this event is thoughtfully curated to deliver a standout experience worth every moment. 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Montréal Cocktail Fest provides a platform for bar industry people to connect, collaborate, and be inspired by the Canadian cocktail scene. With its lively atmosphere, creative ambiance, and array of unique venues, this event promises an unforgettable experience for international bartenders looking to expand their knowledge, network, and showcase their expertise on a global stage.Whether it is participating in competitions or attending masterclasses and seminars, Montréal Cocktail Fest presents an incredible opportunity to immerse oneself in the world of cocktails and create lasting memories in a city renowned for its festival, culinary, and cocktail innovation." } ] } ] ```