Smart Socials: A Practical Workshop for Small Business Owners

Smart Socials: A Practical Workshop for Small Business Owners is a hands-on, beginner/novice-friendly session designed to help time-poor entrepreneurs take control of their social media.

Whether you're feeling overwhelmed, inconsistent, or unsure where to start, this workshop will walk you through:

• How Facebook, Instagram, and LinkedIn actually work for small businesses
• Understanding algorithms, engagement, and content that performs
• Choosing the right platform(s) for your goals and audience
• Creating strong, consistent content using Canva and smart templates
• Scheduling a full week of content using time-saving tools
• A gentle introduction to AI tools like ChatGPT for content ideas & captions
• Building a content calendar you can realistically stick to

You’ll leave with practical skills, printed resources, and more confidence in your online presence - plus a few great tools to save time and stress.

Info: Tea, coffee & light refreshments


Overview of the session


Participant intros: who you are, what you do, and your current social media struggles

Info: How Facebook, Instagram, and LinkedIn work for small business.


Key differences, what works where, and choosing the right platforms for you.


Understanding basic algorithms & engagement.

Info: What to post (and what not to stress about!)


Building trust, value, and personality.


Creating a mini brand content bank (5 themes to keep you consistent)

Info: Canva: Designing branded, scroll-stopping posts.


ChatGPT: Generating captions, ideas & repurposing content.


Scheduling platforms overview (Meta, Later, Buffer, etc.)

Info: Set up your scheduling tool (or Meta Business Suite)


Build your 1-week content calendar.


Create 1–2 posts using Canva & AI tools.


Q&A and peer feedback

Info: Quick recap.


Recommended tools & resources.


Printed workbook.


Optional 1:1 follow-up support offer

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