The Pepsi Challenge

It’s true – Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves Pepsi revived The Pepsi Challenge earlier this year.
 
After over a dozen stops so far Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge – the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*.
 
Now Indianapolis has the chance to step up take the challenge and see for themselves that Pepsi Zero Sugar tastes better.
 
Further key dates and information are as follows:
 
WHAT:                              Celebrating its 50th anniversary the Pepsi Challenge is back showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour lasting through October invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.
 
WHERE & WHEN:         Brickyard 400 @ Indianapolis Motor Speedway (4790 W 16th St. Indianapolis IN 46222) 
·      7/25: 10 a.m. – 2 p.m. ET
·      7/26: 11 a.m. – 6 p.m. ET
·      7/27: 10 a.m. – 6 p.m. ET