DTC Master Series: Turning Customer Data into Winery Growth (Hunter Valley)

The DTC Master Series is coming to Adelaide Hills and Hunter Valley, bringing together industry leaders and actionable insights tailored to the challenges and opportunities facing Australian wineries. With over 3,000 wineries growing their direct-to-consumer (DTC) sales on Commerce7, we’ve seen exactly what top-performers are doing to drive sales and stay ahead. These events are full of practical strategies to help your winery grow smarter, sell more, and build lasting customer loyalty beyond the cellar door.

What we'll cover
-How to capture essential customer data and use it to build meaningful relationships
-Converting first-time visitors into loyal advocates through strategic interactions
-Positioning wine as a luxury product through personalization and modern DTC tactics

Speakers
Robin Shaw (Wine Tourism Australia)
Jennifer Warrington (WISE)
Mike Fishman (Commerce7)

Who should attend
These events are designed for winery owners, managers, and anyone involved in direct-to-consumer operations. If you’re looking to enhance customer engagement and drive sales growth, you’ll walk away with proven strategies and best practices to put into action.
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