First Oktoberfest Tapping 2025: August Schell Brewing

On Wednesday July 30—before the month is even officially over—Bierock will tap its first Oktoberfest keg of the year.

This year the featured brewery will be August Schell Brewing’s Oktoberfest from New Ulm, Minnesota.

For one day and one day only, we’ll be pouring half liters of this beer for the price of a pint.

This Märzen-style lager checks in at 5.8% ABV and 20 IBUs.

The official brewery description says…

“A Märzen that is true to German tradition, it is only brewed once a year to celebrate the fall harvest. The perfect balance of Pale, Munich, and Vienna malts create its toasty backbone. Prost!”

We’ve also got a giveaway of an August Schell branded glass boot to give away to whichever customer kills the keg of Oktoberfest.

For one day only, we’ll also be serving our popular Bavarian Herb pretzels, first debuted during National Pretzel Day back in April at Bierock.

Our Bavarian Herb pretzel is topped with a Bavarian seasoning and served with a Dusseldorf brown mustard sauce.

Doors open at 3:00 p.m. and close at 10:00 p.m.

Prost!