PESO-nalized Strategies: Four Experts, One Framework

In today’s dynamic media landscape, strategic communicators must orchestrate a seamless blend of Paid, Earned, Shared, and Owned media to amplify their message and impact. Join four seasoned professionals as they break down the PESO model from every angle— sharing real-world examples, lessons learned, and actionable insights. Whether you're refining your strategy or building one from scratch, this session will leave you inspired and equipped to lead with clarity and creativity.