Sanilac County Museum 2025 - History Lecture - History of Faygo
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Author Joe Grimm of The Faygo Book will be giving a lecture on the history of Faygo in the Village Church on the museum grounds
The story of Faygo, Detroit’s beloved soda pop, begins over a hundred years ago with two Russian immigrant brothers who were looking to get out of the baking business. Starting with little more than pots, pails, hoses, and a one-horse wagon, Ben and Perry Feigenson reformulated cake frosting recipes into carbonated beverage recipes and launched their business in the middle of the 1907 global financial meltdown. It was an improbable idea. Through recessions and the Great Depression, wartime politics, the rise and fall of Detroit’s population, and the neverending challenges to the industry, the Feigensons persisted. Out of more than forty bottlers in Detroit’s "pop alley," Faygo remained the last one standing.
SCHS Members $5
General Public $10 ( https://www.paypal.com/ncp/payment/DLHTNCFBU2DQE)
Get Tickets
The story of Faygo, Detroit’s beloved soda pop, begins over a hundred years ago with two Russian immigrant brothers who were looking to get out of the baking business. Starting with little more than pots, pails, hoses, and a one-horse wagon, Ben and Perry Feigenson reformulated cake frosting recipes into carbonated beverage recipes and launched their business in the middle of the 1907 global financial meltdown. It was an improbable idea. Through recessions and the Great Depression, wartime politics, the rise and fall of Detroit’s population, and the neverending challenges to the industry, the Feigensons persisted. Out of more than forty bottlers in Detroit’s "pop alley," Faygo remained the last one standing.
SCHS Members $5
General Public $10 ( https://www.paypal.com/ncp/payment/DLHTNCFBU2DQE)
Get Tickets
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