Do More with Marketing Data

Designed specifically for marketers, business owners, and analytics enthusiasts, this session will unlock the full potential of Google Analytics 4 (GA4), the latest evolution in Google’s analytics offerings.

Learn how to navigate the GA4 interface, set up custom reports, track user engagement, and understand the data that matters most to your business.

Equip yourself with the knowledge to harness the power of GA4, make data-driven decisions with confidence, and elevate your marketing game. Join us to transform data into action and propel your business forward. Sign up today and take the first step towards mastering your marketing data with GA4!

Topics Covered:
- Understanding GA4 for beginners through to intermediate level
- Account setup
- Events and Conversion Setup
- Best practice for SMEs and Brands
- Common terminology
-Event tracking
-Campaign tagging
-Hands on exercise across – Audience, Acquisition, Behaviour and Conversions
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