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Coca Cola/Smart Water X Essence Festival Day 3

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ESSENCE Festival of Culture®

ESSENCE Fest returns July 3-6, 2025 with the theme We Are “Made Like This.” Boyz II Men, Davido, Maxwell, Master P, GloRilla, The Isley Brothers, Nas, and Summer Walker are among the artists set to take the stage. Jermaine Dupri will perform a tribute to legendary producer Quincy Jones​.

Held over Fourth of July weekend at the Caesars Superdome and throughout downtown New Orleans, this multi-day party named for its founder and sponsoring magazine combines high-octane music performances with inspirational speakers and provocative conversations about gender, race, culture, and art.

The popular event brings a slew of big names to New Orleans for large evening performances, intimate lounge shows, and DJ parties. By day, the Empowerment Experience spotlights dozens of speakers on thought-provoking topics such as religion, economics, and education. These are traditionally free.

Dozens of vendors have displays set up in different locations around the Superdome and park areas that are temporarily turned into outdoor markets. You can expect to see a variety of quality fine art and crafts from clothing and jewelry, to collectible paintings and sculptures. All art displays and demonstrations will represent the rich culture developed from all over the African Diaspora.

There is also a pre-party day of service where attendees join leaders from local nonprofits for a day dedicated to supporting New Orleans with a community project.

The Essence Expo Experience includes seminars and workshops on a wide range of topics including beauty and style as well as power and finance. Attendees can participate in live tutorials, free consultations, fashion and makeup presentations, and more.


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