How to Create More Likes Than Followers

Social media engagement is more than just numbers—it’s about building real connections, inspiring action, and driving impact. This class helps nonprofit leaders, marketers, and advocates move beyond vanity metrics to foster meaningful relationships with their audience. Learn how to craft compelling content, engage supporters authentically, and turn digital interactions into lasting engagement.

Target Participants: Executive directors and staff that engage with marketing and outreach

Learning Objectives:

Strategies to create content that resonates and inspires action
How to build a loyal, engaged community beyond likes and follows
Ways to turn online supporters into long-term donors, volunteers, and advocates
Take Away: A template to map key social media outcomes
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