Round UP to Support the Middle Fork Greenway at Mast Store Boone

For July’s month-long Round UP, Mast Store staff members chose the local nonprofit agency whose work they will promote and encourage guests to support. The selection of an agency is especially significant as many Mast Store associates and managers play active roles in their communities. Their choice is a collective decision as well as a public acknowledgment of the agency’s track record as a difference-maker in their community.

The 𝗠𝗶𝗱𝗱𝗹𝗲 𝗙𝗼𝗿𝗸 𝗚𝗿𝗲𝗲𝗻𝘄𝗮𝘆 is a 6.5-mile multi-use recreational trail that will eventually connect Blowing Rock and Boone. It gives High Country residents of all ages safe, healthy access to nature while protecting the local environment and providing regional eco-tourism opportunities. Development of the greenway is a project of the Blue Ridge Conservancy in partnership with the Town of Boone, the Town of Blowing Rock, and Watauga County.

All funds raised on the group’s behalf during Mast Store’s Round UP are attributed to the small donations of guests who agree to round their purchases to the next whole dollar. When combined, these pennies, nickels, and dimes go a long way toward making our community a healthier, safer, and more vibrant place.