How Sonic Drive-In Cruised Into the Digital Age

Two industry veterans―Clifford Hudson and Craig Miller―divulge how they steered a nostalgic drive-in chain to wild success during periods of unprecedented disruption. Structured around their novel CuPID framework (Customer focus, Profitability, Innovation, Differentiation), their book explores practical ways businesses can integrate new emerging technologies into their operations without losing sight of their core values. From introducing a differentiated mobile ordering experience to leveraging customer data and artificial intelligence, Cliff and Craig provide a blueprint for sustainable growth.

Cliff Hudson is an American business executive best known for serving as chairman of the board and chief executive officer of Oklahoma City-based Sonic Corp. Craig Miller joined the company as chief information officer. He has previously held positions at Bank of America and PepsiCo.