The Art of Persuasive Communication

Learn to influence and motivate others effectively in the workplace! In this course you'll learn the importance of understanding the needs of your audience-whether senior management, peers, clients, or direct reports-and how to tailor your communication to them.

The course draws on proven principles of persuasion, such as reciprocity, showcasing expertise, and building trust through consistency. You'll also explore the role of body language, tone, and non-verbal cues in reinforcing your messages and creating a persuasive presence.

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