Marketing Foundations - Richmond

Presenter: Christopher Wilson, HiHo.

Course Description

To equip small to medium sized business owners with essential marketing knowledge and skills necessary for setting a strong foundation for future success. The course aims to guide participants in understanding their brand, identifying their target audience, developing a brand voice, and crafting a compelling brand story.

Topics Covered

- Strengths, weaknesses, opportunities, and threats analysis for the brand.
- Identification of the ideal customer (s)
- Development of the brand voice
- Crafting the brand story.
- Methodology

Learning Outcomes

Participants will gain the ability to;

-Identify gaps in their current marketing strategies and business plans.
- Tailor their communications to resonate with their ideal customers.
- Create consistent and captivating messaging for all marketing channels.
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