The Art of Being Found - Marketing & Discoverability

This Masterclass by Open Publishing (Zebralution) demonstrates that visibility is not a side effect — it’s the result of using strategic marketing tools that boost visibility, discoverability, and user-centricity. Learn how these marketing strategies can guide your target audience directly to your products. In practical examples, you’ll learn how metadata, Ai tools, content formats, and platform-specific promotion can be used effectively to increase visibility and engagement.